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Manager, Social Media at WCG

Manager, Social Media

WCG Washington, DC Full-Time
It's not every day we have a chance to make the world a healthier place-but here, it's our way of life. Idealistic? Maybe. Deeply pragmatic? Always. Real Chemistry is a global health innovation company that has carved out its space at the intersection between healthcare, marketing and communications, tech, and the people at the heart of it all. It's with a great sense of purpose that we work together with brave health and wellness companies to create and inspire healthier, happier, and longer lives. It's our passion. And if you're still reading, we're guessing it might be yours too. We are looking to add to our alchemic mix of more than 2,000 talented professionals. At Real Chemistry, we don't just wish the world was healthier. We leverage tech, data and creativity to make it so. You in?

The Manager, Paid Social Media Activation, is responsible for social campaign paid planning, strategy, execution, implementation, and delivery to meet client objectives. You'll be the day-to-day partner to planning & account teams and will leverage your knowledge of paid social media to support strategy development and delivery. You will activate omni-channel, digital first marketing and advertising campaigns for our clients, leveraging your capabilities in managing programmatic media, dynamic ad creative, personalization, and integrated digital media programs.


* Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients, and caregivers
* Act as day-to-day social media lead across several healthcare accounts, but part of an integrated team; responsible for the execution of social media campaign planning, setup, creation, QA, optimization and management
* Cultivate and maintain in-depth knowledge and understanding of social media platforms and trends to guide account teams and help Real Chemistry continue to be a leader in the space
* You'll play a central role in ensuring that strategic recommendations, deliverables, and execution of paid media surpass client expectations
* Create thoughtful, clear, concise decks that translate business objectives and strategies into tangible media plans that achieve business goals
* Provide counsel and guidance internally and with client on guiding creative and placement optimizations as well as best practices for incorporating paid social into an overall social strategy.
* Provide strong input on KPIs for program success and performance data, partnering with analytics teams on building measurement approaches that deliver on KPI's and goals
* Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business and brand, reach a broader audience and use all the tools at their disposal
* Support sales teams and business development opportunities by partnering on pitches, gathering research or intelligence, and delivering prompt feedback on proposals that include paid media
* Ability to manage RFP/RFI with vendors and in support of business development opportunities to drive growth
* Manage multiple client engagements of varying sizes in a fast-paced environment, within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation


* Work to ensure smooth orchestration of activities across client and ability to set-up, implement and activate media in partnership with media ops and trafficking teams
* Provide proactive recommendations on research findings, campaign results, industry trends and innovation, competitive pressures to keep clients informed and manage programs upon best practices of programmatic media
* Serve as the first line escalation point for execution and project challenges, utilizing technical and influence skills to problem solve and keep projects on-time and on-budget
* Lead tactical planning and in-platform execution in a timely fashion and handle requests promptly to keep campaign activation and execution agile, nimble and fast
* Trouble shoot, in partnership with ops and analytics teams, to test and QA campaigns and reporting
* Manage campaigns across various platforms and show eagerness to learn new platforms (IE: The Trade Desk, Deep Intent, PulsePoint, Facebook, etc.)
* Ability to understand key metrics and utilize data and analytics to inform trading strategies and campaign management approach
* Build close partnerships with media partners and understand the ecosystem from demand, supply, verification, measurement etc.

Required Skills

Who You Are:

* A builder - who can see where the puck needs to go, and lay the framework for implementation, guiding delivery and client expectations too - looks beyond the foundation to connect dots for program optimization
* A rising omnichannel guru - who has formed a good understanding of performance marketing, and wants to continue to delve deeper into managing all media practices (paid search, OLV/CTV, display, social, audio) and who understands personalization and stays ahead of trends and tech within digital industry
* Someone who understands how to offset the pressure associated with tight deadlines and quick turnaround times, and remain a solutions-oriented partner
* You don't wait for someone else to fix things. You think strategically about problems and offer recommendations to relevant parties as to how best avoid setbacks and snags
* Ability to execute client deliverables with a sense of urgency and client service orientation
* An excellent communicator - both written and verbal including ability to communicate with managers and clients when deadlines will not be met, or other challenges arise


* 1-3 years of experience managing programmatic media and being a hands-on trader, managing a client's performance marketing/advertising-driven activities across display, video, social or search
* Preference for experience in pharma/healthcare industry, but not required • Must have strong knowledge of the platforms and data used to support and measure the overall performance of the campaign
* Proficiency with social media buying platforms: Meta Business Manager, Twitter Ads, LinkedIn Ads, etc. Meta Blueprint, Twitter Flight School and Google Certifications a plus
* Display an in-depth understanding of the functionality, strategies behind social media driven campaigns and best practices of all major social platforms
* Experience preferred with Martech platforms such as Veeva, Salesforce, and/or Adobe/Marketo and measurement tools such as Domo and Tableau.
* Exceptional project management skills: demonstrated ability to work under pressure to meet deadlines, prioritize and manage detailed budgets
* Ability to work well under pressure and to build relationships with internal teams
* Work related diversity, equity and inclusion involvement a plus

Real Chemistry is currently operating with a flexible, hybrid approach and giving our teams the ability to operate in the way that works best for them - at home, in office or a mix. * We trust our people to decide what works best for them, working together with their teams and leaders to support our customers and make the world a healthier place. This policy will continue to be evaluated and may change in the future as we seek to ensure our people stay inspired, engaged, and motivated to do their best work.

* All employees who work in a Real Chemistry office, travel for business, or attend a Real Chemistry sponsored event must be fully vaccinated against COVID-19. Employees who qualify for a religious or medical exemption to receiving a COVID-19 vaccine are advised to work with our People team for accommodation.

Real Chemistry offers a comprehensive benefit program and perks, including flexible PTO, expanded paid leave for new parents including Your 4th Trimester ® , a program that helps new parents transition back to work, and a five-week sabbatical program. Other perks include Income Protection, Retirement plans/401(k) match, and cell phone savings plans. Learn more about our great benefits and perks at: [ Link removed ] - Click here to apply to Manager, Social Media />
Real Chemistry is committed to being an Equal Opportunity employer. As such, we seek motivated and qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. We strive to employ, motivate, advance and reasonably accommodate any qualified employees and applicants. We believe diversity of persons and ideas forms the most comprehensive, forward-looking company.

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