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Analytics Specialist

Sinclair Broadcast Group Seattle Full-Time
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The Analytics Specialist is responsible for developing, managing and communicating on a wide range of metrics and consumer research  related to the NewsON business. The scope includes overall performance metrics, volume projections, audience research and segmentation. NewsON is the largest streaming service for local TV news broadcasts in the US, with over 200 participating stations from 16 station groups covering over 90% of the US population. The offering is available today on Roku, Amazon Fire TV, Apple TV, iOS, and Android.  The location for this position is Seattle, WA. NewsON is a division of Sinclair Broadcast Group, the nation’s largest local media company.

Responsibilities:

  • Hold primary responsibility for tracking daily, monthly and annual performance metrics in an accurate, organized and holistic way
  • Lead consumer and audience research efforts
  • Create reports for internal and external distribution
  • Serve as subject matter expert on business performance and opportunities to improve
  • Establishment of new metrics capabilities as the business grows
  • Proactive partner communications to both individual and network of affiliates
  • Coordination with technology teams in a seamless and effective way
  • First-rate customer support for multiple customer groups
  • Other projects and responsibilities that may be added at the manager's discretion

Qualifications/Requirements:

  • Minimum 2+ years experience in digital analytics
  • Minimum 2+ years experience in consumer research for digital products
  • Strong communication and customer service skills
  • Working knowledge and/or experience with digital video and/or live TV
  • Experience with Google Analytics or similar reporting tools
  • Experience using data visualization tools (e.g. Data Studio, Power BI, Tableau, etc.)
  • Ability to create and maintain comprehensive metrics library
  • Ability to manage and lead 3rd party vendors
  • Proficient in process creation and development of supporting documentation
  • Experience in local television, radio, or broadcasting is preferred
  • Excellent written and interpersonal communication skills.

NewsON is proud to be an equal opportunity employer and a drug free workplace!

 

Recommended skills

Reporting Tools
Television
Analytics
Power Bi
Google Analytics
Tableau (Busines Intelligence Software)
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Job ID: 12504

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