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Data Strategy Director at Movers+Shakers

Data Strategy Director

Movers+Shakers Los Angeles, CA Full-Time
Want to join a team of movers and shakers at the #1 fastest-growing agency? Want the flexibility of a remote-first environment ? We're driving cultural relevance and buzz for our clients ... and making waves of our own. Fast Company named Movers+Shakers one of the "Most Innovative Companies" in the world, and AdAge selected us a "Small Marketing Agency of the Year." We hold the record for most viral TikTok campaign in history, and we've amassed over 200 BILLION views on TikTok. It's no surprise that Adweek called us "the best agency in the world at creating campaigns on TikTok"

Do you want to do the innovative, disruptive work that most agencies wouldn't even bother to pitch? Our clients choose Movers+Shakers BECAUSE they're hungry for us to push them into tomorrow, and deepen their cultural relevance. Our clients include e.l.f. Cosmetics, Amazon, J&J, Netflix, and Hasbro to name a few.

We're really proud of our work, and we're even more proud of our culture. In their first week, new employees inevitably comment on how positive and supportive our workplace is. A month in, they're noting how little ego there is, and how departments collaborate surprisingly deeply. We only work with brands that share our commitment to spreading joy, and we have parted ways with client teams that don't treat our team with joy and respect.

Intrigued? Read on...

As our agency rapidly grows the scope and depth of client engagements, we're seeking a bold strategic thinker with high EQ, leadership experience, incredible storytelling ability and a love for actionable insights to help supercharge our joyful strategy team.

Clients come to Movers+Shakers for cutting-edge, socially-native creative work that creates deep connections to culture. If you're obsessed with data, digital innovation and cultural trends, and want to work with brands that are hungry to break the mold, we'd love to meet you.

Reporting to the VP Strategy, the Data Strategy Director is a new role and a leader on our highly-collaborative strategy team.

In short, the Data Strategy Director will lead our team towards (1) even better results by uncovering meaningful and actionable insights, and (2) even more delighted clients by crafting compelling stories of transformational impact.

Our new Data Strategy Director will be a wonderful, joyful human, and a superstar in these five areas:
  1. Leadership
    • Actively and proactively defining, evangelizing, refining and implementing Movers+Shakers' approach to integrated data strategy
    • Identifying and seeking improvement for current systems/methodologies, and applying innovative industry leading techniques/ideas/trends.
    • Guiding the Data Strategy team, resolving issues, and identifying new opportunities through constructive dialogue with key stakeholders & collaborators.
    • Leading process improvement cross-functionally, including the client service, creative, and influencer teams.
    • Proactively providing thought leadership to the agency, our clients and the industry.
  2. Team, Tool & Project Management
    • Maintaining a strong culture of efficiency, effectiveness, creativity and joy amongst a fully remote, fully amazing team.
    • Leading, managing and mentoring a growing team of Data Strategists and supporting Jr Strategists in various stages of their data-fluency journey.
    • Flexing your project management skills - ensuring the smooth delivery of projects, often with tight timelines.
    • Managing and leveraging research & analytics tools such as e.g., MRI, Simmons, GWI, platform native dashboards, Sprout, and Netbase.
  3. Data-driven Strategy
    • Partnering with Social, Cultural and Content Strategists; leading cultural, category and consumer research and insight mining for creative campaigns and content.
    • Overseeing measurement and reporting across multiple M+S projects; predominantly TikTok brand channels and TikTok-first campaigns focusing on the why and how and what next, as opposed to "what happened"
    • Integrating a broader understanding of the marketing ecosystem and measurement landscape, including but not limited to influencer, paid & organic social, search & web.
  4. Communication
    • Ensuring clear storytelling of approaches, learnings, insights and campaign success to partners ranging from strategy, creative, client service and clients themselves.
    • Translating complex, mathematically-based and/or abstract ideas into solid, tangible expressions to both internal and external stakeholders in a way that is visually appealing and compelling.
    • Masterfully using brevity to drive impact.
  5. Education
    • Proactively teaching and educating other colleagues and business partners in the ways of actionable data strategy.
    • Creating case studies, point of view documents or white papers that help support Movers+Shakers market position in data & analytics.
    • Being the subject matter expert for all marketing measurement, attribution, and testing needs.

  • 10-12+ years of relevant experience
  • A proven ability to deliver against the majority of the points above!
  • Excellent written, verbal and visual communication skills, a unique ability to simplify and focus on what really matters.
  • Amazing skills in insight discovery and presentation based on data & analytics curated from a variety of sources (e.g. TikTok Platform, Netbase, GWI, TrendPop, Google Analytics, Sprout...)
  • Proven ability to lead and mentor teams in both formal and informal capacities.
  • Proven ability to proactively identify opportunities and threats and propose data-centric solutions to navigate them.
  • Deep experience working with different departments in a modern creative agency (strategy, media, creative, influencer); and has the ability to play a strong role in progressing successful integrated projects.
  • Extensive experience in social-first creative agencies, adding value to organic & paid social-first campaigns. We also highly value in-house experience at socially-savvy consumer brands.
  • Experience and passion for TikTok and emerging platforms, spaces and methodologies.
  • A passion for delighting clients and going above & beyond.
  • An ability to thrive in an often unstructured, fast-paced environment.
  • Motivation, high levels of energy and positivity- delivering consistent levels of evident enthusiasm
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback.
  • A love of connecting to culture and spreading joy!

Recommended Skills

  • Business Process Improvement
  • Coaching And Mentoring
  • Customer Service
  • Dashboard
  • Data Analysis
  • Data Strategy
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