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Marketing Associate at Sinclair Broadcast Group

Marketing Associate

Sinclair Broadcast Group Myrtle Beach, SC Full Time

WPDE is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station’s Sales and Solutions teams. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant. The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team’s success.


Responsibilities include:



  • Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growth

  • Provide world-class administrative support to the MCs and Management and customer service to existing and new clients

  • Collaborate with MCs to fulfill advertising clients’ RFP requests and manage ad scheduling process

  • Drive research efforts to support MCs in selling integrated solutions to new and existing clients

  • Develop client-specific advertising solutions and associated sales collateral based on client’s needs and market opportunity

  • Process customer account orders and billing information with diligent attention to detail

  • Manage preempts and develop make good plans to accurately represent client’s delivery requirements

  • Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking

  • Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable

  • Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy

  • Serve as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clients

  • Drive business goals by notifying sales team of upsell and account expansion opportunities


Key Attributes and Qualifications:



  • Passion and enthusiasm for playing a supporting role, and contributing to team success

  • Ability to communicate effectively with peers, supervisors, and colleagues

  • Effectively negotiate and influence with, or without authority

  • High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients

  • Strong evidence of listening skills, verbal communication, and professional writing style

  • Engaged as a continuous learner with evidence of striving to be a high performer in role

  • Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy

  • Technologically savvy with ability to use multiple internet and software platforms to perform duties

  • Understanding of digital reporting and analytic metrics

  • Bachelor's degree in marketing or a related field preferred 

  • Marketing or advertising experience a plus

  • Microsoft Excel, Project PowerPoint, Word, and Outlook


Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

 

Recommended Skills

  • Sales
  • Scheduling
  • Marketing
  • Management
  • Customer Service
  • Advertising
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Job ID: 5195

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