Social Media SpecialistCompensation:
$70000.00 to $80000.00 yearly
**Hybrid work environment, Located in Piscataway, NJ**
Looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’Microsoft social media properties in addition to employee engagement. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.
Key Responsibilities: • Communications (25%) • Works with Corporate Communications members to formulate goals and strategies for improving the IEEE Intranet and other communications, e.g. newsletters, blogs, new communication vehicles through stakeholder collaboration and delivering on an employee experience • Provides editorial support, perform content rewrites, evaluations, and migrations as needed • Works with Corporate Communications to develop and maintain processes and policies for content creation and publishing • Leads IEEE Intranet content providers and Web contributors across the enterprise along with social media on: • Information architecture content labeling and social media guidance what are best practices; updates with algorithms • o Content publishing for intranet and content guidance on social media; stays up to date with social media best practices • o Usability and user-centered design; marketing experience • o IEEE styles and standards for both intranet and social media • o Intranet /blog optimizing content for search-ability (SEO, metadata, taxonomy, indexing, etc.) Collaborates with Public • Visibility team on social media metrics and key learning. • Project Management/Web Metrics Analysis (20%) • Leads the planning and execution of intranet Web publisher forums engaging team members as needed • Maintains site maps and inventories that serve as tools to support Intranet users • Completes tasks and projects in support of Corporate Communications colleagues and other employees in Marketing, Sales and Design, as needed; metrics reporting on IEEE Mobile App • Creates and maintains a forward-thinking Intranet feature/functionality roadmap; assesses Intranet metrics and engages with metrics reporting • Develops and maintains IEEE Intranet release schedule and work closely with IT to implement • Approves/advises on requests for URL redirects, new directories, and domain names • Oversees day-to-day QA operations on IEEE Intranet content • Encourages and employs user-centric design methodologies • Defines content management system (CMS) requirements and develop and maintain CMS related governance documents as needed • Collaborates and liaises with Corporate IT team on requirements, prioritization, and scheduling of ongoing site enhancements. • Social media, marketing analytics, crisis communications, co-lead Intranet site CMS Social media postings review for the public visibility program in collaboration with others on team, monitors diversity and inclusion content for both social media and employee communications, monitors crisis communications with key stakeholders, co-leads launch of new CMS for intranet site as needed.
2-4 years Public Relations/Promotional Storytelling writing Web and project management experience are required, preferably in public relations, digital marketing firmsInnovation starts with people.®
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- Business Communication
- Conceptual Model
- Content Management