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Marketo Email Marketing Specialist

Mason Frank Chicago Full-Time
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Marketo Email Marketing Specialist

Job Description

My client is currently looking for a Marketo Email Marketing Specialist to build their brand, nurture target audiences, and optimize lead generation. As the Email Marketing Specialist, you will work directly with the Marketing and SalesE teams.

As the Marketo Email Marketing Specialist, you will be responsible to:

  • Build, manage and refine target audience contact database and develop campaigns including template and landing page design, and campaign workflows.
  • Analyze and report results from all outbound campaigns and make recommendations to continually improve metrics
  • Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.
  • Manage multiple campaigns simultaneously and make adjustments as needed to optimize results. Perform A/B testing with regularity.
  • Maintain knowledge of digital marketing best practices.
  • Utilize Salesforce to create, monitor and track reporting of qualified prospects

Requirements

  • Bachelor's Degree in communications, marketing, or related field
  • 2+ years of experience and proven results in developing effective email marketing campaigns
  • Highly accountable with ability to handle multiple projects, manage competing priorities and workflows
  • Strong, hands on experience with Marketo.
  • Salesforce experience necessary to build reports and manage pipeline
  • Strong understanding of email marketing
  • Exceptional written and communication skills
  • Strong analytical and research skills
  • Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
  • Marketing analytics and SEO experience a plus
  • Intermediate HTML/CSS and image editing skills

If you or a friend qualify for this position, apply today! To see if you are qualified for this role, send your resume to URL blocked - click to apply or contact Lindsey Gambocurta at Phone number blocked - click to apply ext. 8721.

Mason Frank International is the global leader for Salesforce.com recruitment; advertising more Salesforce.com jobs than any other agency. We deal with both Salesforce.com Partners & End Users throughout North America. By specializing solely in placing candidates in the Salesforce.com market I have built relationships with most of the key employers in the Chicago Area and have an unrivaled understanding of where the best opportunities and Salesforce.com jobs are.

I understand the need for discretion and would welcome the opportunity to speak to any candidates that are considering a new career or job either now or in the future. Confidentiality is of course guaranteed.

Mason Frank International is acting as an Employment Agency in relation to this vacancy.

Marketo, marketing automation, email marketing, digital marketing, lead generation, campaign management

Recommended skills

Digital Marketing
Advertising
A/B Testing
Marketing Strategies
Campaigns
Email Marketing
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