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Content Marketing Manager at Market America Inc

Content Marketing Manager

Market America Inc Greensboro, NC (Onsite) Full-Time
Market America a Global Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing, is seeking an experienced Content Marketing Manager for our Marketing team.

Position Summary:

* Spearhead the development and implementation of the content strategy for our multiple brands. Lead the development of digital marketing materials and other related content types for internal and external stakeholders to aid in the marketing of our brands.

Essential Duties and Responsibilities:

* Serves as marketing content writer, creating marketing copy for digital assets like banners, emails and digital magazines among others.
* Publish and promote content that achieves the goals set out in the marketing strategy of the various brands
* Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar for our brands
* Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our products core benefits properly and consistently
* Interact with content specialists, graphic designers and internal team members to create and review all content & ensure consistent message
* Be able to adapt to different channels and their content needs example, on site banners, emails, landing pages, digital magazines, SMS, social media channels, etc.
* Build a content calendar and ensure adherence to different style guides
* integrate content strategy with the rest of marketing campaigns and identify other channels for online and offline promotion.
* Monitor and analysis of campaigns
* Crafting interesting and well-researched content that drives traffic and engages site visitors.
* Be proficient in basic terminology in the realm of health and nutrition, beauty and general ecommerce.
* Keep up with latest trends in digital ad copy
* Market research and competitor analysis to understand consumer behaviour, latest digital marketing trends etc.
* Basic knowledge of digital marketing concepts and techniques, including analytics.
* Collaborates with executive management, product managers and other team leaders to ensure appropriate messaging and content strategy for all concerned Web Portals and mini Websites
* Develops new content for Websites for promotional activities to increase revenue and meet project goals.
* Assists in writing, proofreading, reviewing, and editing other Editorial Team projects for accuracy,

brand consistency, and corporate standards.

Education and Experience:

Bachelors degree in Business, E-commerce, Marketing or related field.

One to three years of experience in content creation, writing or social media areas.

Or combination of equivalent education, experience, and training.


Proficiency in MS Office Products,

Above moderate to high levels of English reading comprehension, writing, speaking; active listening; critical thinking; monitoring; coordination; analysis; troubleshooting; judgment; originality; and attention to detail.

Market America offers competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic.

Qualified candidates should apply online. This position will work onsite based in our Greensboro NC offices. Sorry, we are not able to sponsor for this position.

Market America is proud to be an equal opportunity employer.

Market America | SHOP.COM is changing the way people shop and changing the economic paradigm so anyone can become financially independent by creating their own economy and converting their spending into earning with the Shopping Annuity®.


Market America Worldwide | SHOP.COM is a global e-commerce and digital marketing company that specializes in one-to-one marketing and is the creator of the

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