Director of Marketing
The Marketing Director will lead the local marketing strategy, planning, and activation in support of service line growth initiatives for Phoenix market hospitals. The Marketing Director will lead the local marketing team in driving hyper local marketing tactics and work to integrate all marketing efforts across access points. The Marketing Director will direct data-driven healthcare marketing plans that support service line prioritization and growth. This position will additionally build trusting and collaborative relationships with internal and external teams to ensure that strategic marketing is implemented within the framework and vision of the Strategic Marketing Group.
Leads the development and execution of marketing strategies and go-to-market plans that drive growth, consumer engagement, and patient retention. Utilizes data, insights and best practices to create comprehensive hyper local marketing plans with clear objectives, impactful brand positioning and a targeted media plan that connects with our target. Partners with the home office team in developing media plans, market trends, consumer insights, and best practices to develop hyper local marketing plans that build trust and loyalty with local communities. Researches local competitor positioning and opportunities to help develop stronger local market plans.
Drives the localization of an integrated service line value story for all audiences for marketing and communications programs that provide consistent messaging, differentiated value propositions and positioning within local markets.
Bachelor’s Degree in Marketing, Communications, Business or relevant major is required
Advanced degree in business, marketing/communications, or health related field is preferred
At least 7 years of demonstrated progressive experience and responsibility for developing marketing strategy, executing multi-channel marketing plans that support growth initiatives, brand management, and driving insights into action
A high level of knowledge about the health care industry, local market place dynamics and overall hospital strategy and operations; keen understanding of physician relationships and practice patterns; federal, state rules and regulations. Stays current on the latest trends in health care, including but not limited to physician relationship development, reimbursement, managed care and clinical program development