Icon hamburger
Briefcase

Create Job Alert.

Enter your email below to save this search and receive job recommendations for similar positions.
Thank you. We'll send jobs matching these to
Missing Translation: eu_consumer_core.job_alert.duplicate_alert
No Thanks
US
What job do you want?

Create Job Alert.

Get similar jobs sent to your email

Apply to this job.
Think you're the perfect candidate?
Apply on company site
Thumsup

You’re being taken to an external site to apply.

Enter your email below to receive job recommendations for similar positions.
Sr. Healthcare Digital Marketing Specialist at The CORE Institute

Sr. Healthcare Digital Marketing Specialist

The CORE Institute Phoenix, AZ Full-Time
Apply on company site

Create Job Alert.

Get similar jobs sent to your email

Healthcare Outcomes Performance Company is a vertically integrated musculoskeletal outcomes management company.  HOPCo manages physician practices, hospital service lines, population health and value-based care programs, and musculoskeletal delivery networks.
HOPCo is the managing partner of Arizona-based entities, CORE Institute, Northern Arizona Orthopaedics, CORE Institute Specialty Hospital, Michigan-based CORE Institute, and Florida-based Southeast Orthopedic Specialists Clinics and Musculoskeletal Specialty Hospital.
As HOPCo continues to grow, we are looking for a Sr. Healthcare Digital Marketing Specialist in our Marketing Department.
Please see below for the functions and requirements to be a Sr. Healthcare Digital Marketing Specialist with HOPCo.
ESSENTIAL FUNCTIONS
  • Manages and executes all Google Ads campaigns for orthopedic practices across several regions in the US
  • Monitor and update department metrics, assist in overall monthly reporting, and develop effective presentations for internal and external use
  • Creates and executes digital brand awareness strategies as well as paid search acquisition strategies
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
  • Own marketing plans set in place and manage tasks through to completion
  • Executes and monitors organic and paid social media strategies
  • Manage budget across all marketing efforts
  • Manage digital asset inventory to ensure creative alignment across all marketing channels
  • Manage departments strategy documents, project management, creative assets, and meetings materials/agendas
  • Monitoring keywords, cost per click, cost per acquisition, CTR and conversion metrics
REQUIREMENTS:
  • The job holder must have experience in Google Ads and Analytics platforms
  • Preferred experience in healthcare digital advertising
  • Minimum three years of experience in the field of digital marketing and market research methods
KNOWLEDGE:
  • Knowledge of Google Analytics, Google Ads, social media platforms
  • Knowledge of marketing data analytics and tools
  • Knowledge of Wordpress or basic web design
SKILLS:
  • Skill in creating and executing digital ads (search ad copy, display ad copy, YouTube video, etc.)
  • Skill in project management and multitasking
  • Skill in making changes based on results, KPI’s and benchmarks
ABILITIES:
  • Ability to manage digital campaigns across multiple US regions
  • Ability to be organized and manage time effectively
  • Ability to track and monitor campaigns
ENVIRONMENTAL/WORKING CONDITIONS:
  • Normal office environment with minimal travel within community.
  • Constant contact with individuals from many backgrounds.
  • Minimum exposure to communicable diseases.
PHYSICAL/MENTAL DEMANDS:
  • Requires sitting and standing associated with a normal office environment.
  • Some bending, lifting and stretching required.
  • Manual dexterity using a calculator and computer keyboard.
ORGANIZATIONAL REQUIREMENTS:
  • HOPCo Mission, Vision and Values must be read and signed.
#HOP
 

Recommended skills

Digital Marketing
Contextual Advertising
Advertising
Analytics
Marketing Strategies
Google Ad Sense
Apply to this job.
Think you're the perfect candidate?
Apply on company site

Help us improve CareerBuilder by providing feedback about this job: Report this job

Report this Job

Once a job has been reported, we will investigate it further. If you require a response, submit your question or concern to our Trust and Site Security Team

Job ID: SRHEA02488

CAREERBUILDER TIP

For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.

By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.