Position summary

The Sr. Shopper Marketing Manager – Convenience Retail Central Regional (SRSMM) purpose is to provide best-in-class marketing support to assigned Monster Energy’s convenience channel retailers and serve as the marketing resource to the retail sales team with a high-level understanding of unique customer and shopper needs to advance activation that fosters stronger customer relationships and results.

Working closely with sales, cross-functional marketing teams, revenue growth management and the category management/shopper insights departments, the SRSMM will develop insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy in the Monster Energy portfolio.

Essential job functions:

Channel/Retailer Marketing Strategy

• Serves as the marketing expert across assigned account base, with the ability to leverage retailer and brand strategies to: develop, create, sell-in and execute thoughtful marketing programs that align with the Monster Energy brand and drive growth


• Provides channel and retailer specific programming that creates shopper purchase conversion


• Uses category, shopper, and retailer specific data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets


• Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes


• Designs creative and impactful messaging relevant to large store and emerging retail landscape


• Align with sales, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and ROI


• Analyzes performance to deliver actionable conclusions and optimize future programs


• Report out post-promotional performance to internal and external leadership with respect to KPIs and ROI


• Ensure programs and contracted assets are leveraged to their fullest potential. Programs include but are not limited to: new product launches, exclusive items, product re-launches, price promotions, custom consumer promotions, pass-through sponsorships and retailer-specific tradeshows.


• Translates national brand strategies, marketing plans and insights into actionable customer marketing plans & sales strategies for the small store channel


• Tailors national programs to key accounts through tactics including loyalty, digital offers, shopper media, etc.


• Create communication and execution paths that are set to win across digital and in-store environments.


• Work with graphics to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launch


• Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with key retailers.


• Participate in regular Shopper Marketing and sales team conference calls and meetings.


• Prepare and present planned activity, concepts, and business updates as well as share results from program execution to cross-functional departments


• Excellent communication skills required to carry out program education, calls to action and keeping all key stakeholders updated on programming KPIs


• Maintains strong working relationships with internal and external stakeholders to influence decision making


• Other duties as assigned

Position Requirements:

• The ideal candidate will have 5+ years of combined experience in the areas of Customer/Shopper Marketing, Key Account Sales, Field Marketing and Brand Management in the beverage/packaged goods industry.


• Preferred 2-years agency experience with a demonstrated success.


• Working knowledge of digital and social media marketing tactics


• Previous experience with eComm, curbside pickup and home delivery platforms a plus


• Ability to lead the development of breakthrough creative solutions


• Previous Convenience/Customer experience/relationships a plus.


• Effective communication skills- written and oral


• Must have a strong sense of urgency.


• Must be detail oriented.


• Strong ability to build solid relationships both internally and externally


• Must be decisive and enforce brand standards.


• Ability to travel 25% of the time.


• Candidate should possess a bachelor’s degree in business or marketing.


• Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams)


• Commitment to company values.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)