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Marketing & Public Relations Manager at the Orlando Museum of Art

Orlando Museum of Art Orlando Full-Time
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40 hours per week



Academic and Experience Requirements:

  • Bachelor’s degree in marketing, communications, promotion, or related, with high level of design knowledge.  
  • Minimum of five years of experience in marketing/public relations/advertising or related field.

General Description:

Develop and manage the Orlando Museum of Art’s (OMA) annual public relations and marketing partnerships with the goal of supporting the institution’s recognition as the preeminent art museum in the region, while advancing attendance and financial goals.

Specific Tasks:

  • Develop strategic marketing plans and related budgets to promote the OMA including, but not limited to exhibitions, permanent collections, educational programs, visitation, group sales, facility rentals, membership, special events, collaborative partnerships, etc.
  • Develop and supervise the implementation of publicity plans, including story angles, press materials and releases, public service announcements, etc.
  • Coordinate and advance positive media relations locally, regionally, nationally, including media alerts, conducting media previews, scheduling media interviews, acting as liaison with the media for video and still photography shoots, and responding to media requests.
  • Supervise the design, printing and production of the OMA’s exhibition catalogues, brochures, press materials, Members’ magazine, direct mail, sales aids and other collateral.
  • Develop annual advertising plans and negotiate and coordinate all advertising buys and schedules for print, broadcast, internet and outdoor advertising, paid and in-kind.
  • Oversee the duties and work flow of the graphic/multi-media coordinator as well as the marketing and public relations interns and/or volunteers. Produce and maintain their production schedule and job tracking log.
  • Serve as the liaison with OMA’s pro bono advertising agencies, as available
  • Attend United Arts marketing manager meetings, community groups and events and public/social functions to develop a network of support to promote the OMA, including diversity task force meetings. Other duties as assigned
  • Work with the Development Department to create marketing partnerships with project sponsors and to obtain in-kind media sponsors and financial contributions where possible for programs and events. Supervise the maintenance and updating of OMA’s website. Work with all OMA departments and support groups to ensure branding standards are maintained.


Specific Skills:

  • Excellent oral and written communication skills and public speaking capabilities
  • Superior planning, budgeting and analytical skills
  • Comfort and level of sophistication in dealing with members of the Museum’s staff and Board of Trustees
  • Well organized and able to plan effectively to meet prescribed deadlines and budgets
  • Detail and multiple task-oriented
  • Able to interface cooperatively and professionally with the general public and people of diverse backgrounds in business and social environments
  • Proficient with Microsoft Suite (Word, Excel, Access, etc.) and website functionalities
  • Website coding knowledge is a plus
  • Proficient with Google Analytics
  • Highly knowledgeable and conversant with social media and its many platforms, uses, and reach for marketing and relationship management


  • A self-starter with a positive attitude
  • Trustworthy, loyal and honest
  • Ability to work well under pressure 
  • Team player

Also Desired:

  • A passion for the visual arts

Physical Demands:
Stand F (Frequently)
Walk F (Frequently))
Sit F (Frequently)
Handling / Fingering F (Frequently))
Reach Outward F (Frequently)
Reach Above Shoulder F (Frequently)
Climb N (Not Applicable)
Crawl N (Not Applicable)
Squat or Kneel F (Frequently)
Bend F (Frequently)

10 lbs or less F (Frequently)
11-20 lbs F (Frequently)
21-50 lbs O (Occasionally)
51-100 lbs N (Not Applicable)
Over 100 lbs N (Not Applicable)

12 lbs or less O (Occasionally)
13-25 lbs O (Occasionally)
26-40 lbs O (Occasionally)
41-100 lbs N (Not Applicable)

N (Not Applicable) Activity is not applicable to this occupation.
O (Occasionally) Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)
F (Frequently) Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)
C (Constantly) Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

Work Environment:

  • Office setting
  • On and off-site meeting locations
  • The Orlando Museum of Art reserves the right to alter the positions requirements based upon business necessity
  • EEO. Smoke and drug free workplace. A background check and drug test are required.


Recommended skills

Advertising Mail
Public Relations
Positive Attitude
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