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Senior Brand Manager-Reynolds Wrap

Reynolds Consumer Products Inc Lake Forest Full-Time
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At Reynolds Consumer Products we provide amazing job opportunities for growth in an exciting, dynamic, and fast-paced workplace environment. If you are looking to build a strong career and make a positive impact at a company with competitive salaries and benefits, flexibility, and a satellite office in downtown Chicago, then we have an opportunity for you. We are searching for a Senior Brand Manager to join our Reynolds Wrap® team located at our headquarters in Lake Forest, IL.

Your Role:

As a Senior Brand Manager of the Reynolds Wrap® brand, you will work in a collaborative environment to drive consumer demand, engage with target markets, and analyze performance data and consumer insights to drive strong business results for the brand. You will have the opportunity to:

  • Make your mark by bringing your creativity and fresh thinking to an iconic brand that has been trusted by families since 1947
  • Develop and execute annual marketing plans including market share projections, budgets, advertising (TV, print, digital, social, influencers, partnerships), consumer promotions, public relations, and more
  • Analyze key business trends and provide input on gaps and opportunities; present updates weekly, monthly, and quarterly
  • Evaluate and manage advertising and promotional spending
  • Achieve business objectives including volume, profit, and market share by product by distribution channel
  • Work cross-functionally to achieve business results with Agency partners, Customer Marketing, E-commerce team, Sales, Finance, Consumer Promotions, Supply Chain, and Category Management

You will love it here if…

  • You are looking for general management experience
  • You have a creative side and are interested in food, cooking, and the latest recipe trends
  • You enjoy working with a dynamic team (internal teams and external agencies and partners)
  • You can successfully juggle multiple tasks at once and are comfortable with change
  • You have a passion for analyzing data and using date to drive business performance

What you need to have:

  • BA/BS degree in Marketing, Business, or Communications; MBA preferred
  • 5-10+ years of experience in consumer brand marketing
  • Experience working with Walmart, Mass, and Club channels
  • Experience using retailer scan data analysis programs such as Nielsen or IRI
  • Experience launching products of at least $25M in retail sales
  • Proficient in Microsoft Excel, Power Point, and Word

Icing on the cake:

  • MBA or advanced degree

Want to know more? Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!

Not a good fit but know someone who is? Please refer them!

Local candidates only, no relocation assistance availab


Recommended skills

Consumer Promotions
Customer Insight
Public Relations
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Two of the most trusted household brands, Reynolds® and Hefty®, joined together as Reynolds Consumer Products in 2010.

While the establishment of this new company made it official, the truth is that Reynolds® and Hefty® products have been found side-by-side in the kitchens of American families for more than three generations.

The creation of both the Reynolds® and Hefty® brands is the direct result of American ingenuity mixed with a bit of elbow grease. Reynolds Wrap® foil was invented after aluminum was no longer needed for military use; and became a new staple for American kitchens. Hefty® waste bags were first developed with excess material from an early plastics innovator, creating another household essential.

Today, Reynolds Consumer Products, headquartered in Lake Forest, Illinois, offers a diverse product portfolio of essentials for every home. From prepping and cooking… to storage and disposal… Reynolds Consumer Products provides solutions for controlling the chaos of busy households everywhere.

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