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National Account Manager at Bausch + Lomb

National Account Manager

Bausch + Lomb Orlando, FL Full-Time

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the worldfrom the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our nearly 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 12,500 employees and a presence in approximately 100 countries , extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

This position has the unique opportunity to accelerate the growth of the B+L Vision Care business through the management of the various Strategic Account Channels within the Optometry and Ophthalmology industry. The National Account Manager (NAM) is responsible for prospecting new Strategic Account groups (National, Regional, E-Commerce, Managed Care etc.) by leveraging B+Ls innovative and diverse product portfolio. Additionally, the (NAM) will manage an existing portfolio of Strategic Accounts by developing and managing the cross-functional relationship between Sales, Brand and Customer Marketing, Customer Service, Finance and other key B+L departments to analyze, develop, and implement business plans for each of our Strategic Accounts partners. Manage execution of account specific strategy, programs, logistics, processes or tactics that contribute to the growth of B+L sales and share. These programs / strategies include:

  • Launch new products.

  • Leverage account resources (Co-op, Growth Programs, Custom Signage, Fit Sets) to grow sales and share.

  • Ensure strategies are integrated and executed at field level, through VTM co-travels, providing relevant data and participation in field sales conference calls and meetings. Expectations for time in field with VTMs and customers are a minimum of 60-days per year.

  • Effectively communicate account strategies to the field sales team while keeping sales and sales management informed on all aspects of the business.

  • Manage communication with our Strategic Accounts to ensure headquarter alignment and in store execution of agreed upon strategies.

  • Serve as point person to facilitate and influence relationships with cross-level customer personnel throughout all Strategic Account organizations, to ensure effective account management, customer service, utilizing analytical and consultative skills to understand key Strategic Account objectives. This includes: sales volume quota, customer defined performance metrics, category management initiatives, regional strategies, promotional program coordination, productivity and ROI.

  • The National Account Manager will be responsible for managing and aligning all support resources for these customers, including EDI, VMI, category management, and promotion management. Will also be responsible for the effective management and maximization of the P&L for their customer base, including pricing programs, cooperative fund management and sales execution. This position requires excellent analytical skills and forecasting acumen to provide accurate and timely reporting on key metrics such as consumption projections, ROI versus resources deployed, key competitive insights, market trends and new product opportunities.


  • Development/execution of strategy for the B+L Business

  • Develop and maintain business plans

  • Account P/L management

  • Quarterly and Annual Sales Forecasting

  • Utilizing cross functional relationships

  • Co-travels with VTMs

  • Account Management

  • Develop and maintain strategic relationships with buyers and other key personnel at account headquarters

  • Work with all headquarters functions to drive strategies and promotional execution. This includes supply chain, marketing, finance and professional leads.

  • Field visits with owned customer field personnel

  • Develop and manage the relationships with Optometric personnel (Optometrists and Professional Leads) to drive B+L product usage

  • Management

  • Management/alignment of support resources

  • Resource

  • Co-Op, pricing programs, TBD

  • ROI and key performance data communications.

+achieve sales and share goals

Education: Bachelor's Degree Required


  • 7+ years sales experience (Strategic/National Accounts experience preferred) with documented sales success

  • Demonstrated ability to understand and successfully manage account level P&Ls, including revenue, profitability and budgets

  • Experience working in a highly matrixed environment requiring the ability to collaborate, and influence across functions


  • Comprehensive knowledge of retail channels, professional sales and marketing, brand strategies and competitive products.

  • Proven ability to operate and influence cross functionally

  • Demonstrated capability in driving initiatives across company/franchises

  • Thorough understanding of sales and marketing, business trends and consumer dynamics

  • Excellent project and time management skills and excellent verbal and written communication skills

  • Excellent leadership and team interaction skills to allow for maximum influence on key stakeholders

  • Demonstrated analytical, collaborative, and consultative abilities

Bausch + Lomb is an EEO/AA employer M/F/D/V.

This position may be available in the following location(s): [[location_obj]]

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

To learn more please readBausch+Lomb's Job Offer Fraud Statement ([ Link removed ] - Click here to apply to National Account Manager .

Recommended Skills

  • Account Management
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