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Mxp4h85wx5st93ysgb2

VP Marketing Automation & Database Marketing

ExecuNet New York Full-Time
$159,216.00 (Careerbuilder est.)
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Role description and opportunities

This individual will be part of a growing digital marketing demand generation team that is leading revenue-driven marketing across Company’s global brand and businesses. We are looking for someone whose passion is marketing automation and database marketing. A digital marketer who is looking to improve the return on marketing efforts and create demand for products and services. If you are a forward-thinking leader, looking to join a team that is automating impactful, engaging digital marketing experiences, then come join us.

This senior leader will have a thorough knowledge of and ability to drive strategies in demand generation to support internal business marketing efforts that entail building journeys for key audiences, in complex global financial businesses. You will also play a key role in bringing new digital products to market. You will collaborate with other digital marketers and business stakeholders to capture requirements and translate them to create compelling revenue-driven and client-outcome-focused campaigns.

Key responsibilities include the following

  • Lead strategic creation/optimization of marketing automation methodology and standardization
  • Drive innovative, creative demand generation and marketing automation solutions and change in the enterprise organization
  • Translate business requirements into actionable demand generation campaigns
  • Analyze, define and document requirements for campaign development, workflow, internal and external checks for marketing automation and email systems
  • Develop organized programs in marketing automations systems – nurtures, emails, landing pages, managing segmentation, records and campaigns in Marketo
  • Present campaigns to senior stakeholders – strong verbal, presentation and written communications skills required
  • Assess estimate feasibility, cost, time, and compatibility with hardware and other programs
  • Lead projects that include assigning work to junior associates, off-shore resources and vendors, maintain budget while monitoring quality and managing stakeholder expectations
  • Execute campaign tactics to engage key audiences and build prospect and customer journeys for complex global financial businesses

Qualifications

A successful candidate should ideally have these qualifications

  • Proactive self-starter, ability to be a team player, highly-detail oriented and ability to improve and raise the marketing automation bar
  • 10+ years of industry experience. Financial services exposure preferred
  • Extensive experience with Marketo required (Marketo Certified Expert preferred)
  • Thorough knowledge of Human/User-Centered Design principles
  • Demonstrated knowledge of Adobe Analytics, Salesforce CRM and Salesforce Marketing Cloud is preferred
  • Understanding of MarTech platforms and integrations – event systems, webinars systems, video systems, email testing tools (e.g. Litmus) and website CMS systems a plus
  • Understanding of HTML, CSS, Javascript, Angular JS, Bootstrap and responsive frameworks
  • Through understanding of B2B sales and relationship process, especially for long sales cycles
  • Knowledge of best practices in B2B marketing, interactive marketing and global demand generation with a heavy emphasis on process, optimization and measurement a plus; account-based marketing experience preferred
  • Experience in email and campaign quality assurance and testing
  • Well-versed with latest trends in digital marketing
  • Bachelor degree required
 

Recommended skills

Interactive Marketing
Database Marketing
Marketing Automation
Business Marketing
Digital Marketing
Demand Generation

Location

CareerBuilder Estimated Salary What is the Careerbuilder Estimated Salary? Only about 20% of the jobs in our search results contain salary information. When a job posting doesn’t include a salary, we estimate it by looking at similar jobs in the same industry in that location. It is not necessarily endorsed by the employer and actual compensation may vary based on your experience.

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What is the Careerbuilder Estimated Salary?

Only about 20% of the jobs in our search results contain salary information. When a job posting doesn’t include a salary, we estimate it by looking at similar jobs in the same industry in that location. It is not necessarily endorsed by the employer and actual compensation may vary based on your experience.
This estimation is based on Job title, Industry, Location and Skills
$159,216
Avg. Yearly Salary
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