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Assistant Store Manager

Russell Cellular Madisonville Full-Time
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The Assistant Store Manager is responsible for their own sales as well as responsible for various store tasks and store operations (see all items listed in this document). We expect the additional responsibilities will take you off the sales floor 3-4 hours a week. Schedule time off of the floor is as follows dependent on the number of reps in the store.


Monthly Tasks

  • Assist the Store Manager in ensuring all MAP's for the Wireless Specialists are completed by the 5th of each month.

  • Help reconcile daily cash outs and deposits that do not correctly balance (escalate to Store Manager/District Sales Manager as needed)

  • Help with escalated customer service, billing issues, etc. (escalate to Store Manager/District Sales Manager as needed)

  • Help with escalated inventory issues and work with inventory to resolve all open items.

  • Assist the Store Manager in preparing Wireless Specialist's reviews.

  • Assist the Store Manager in facilitating the new hire training utilizing the New Hire Training Program, ensuring all required elements are completed.

  • Assist the Store Manager by pre-screening job applicants and conducting interviews.

  • Assist the Store Manager by completing inventory counts on handset and accessory inventory as required by the Inventory department.

  • Score 90% or higher on monthly Audits conducted by District Sales Manager.

  • Score 100% on Quarterly Premier Audits conducted by Verizon.

  • Assist the Store Manager in ensuring all month end cash paperwork is sent to corporate

Weekly and Daily Tasks

  • Weekly one-on-one with District Sales Manager, reviewing all Sales Observation Forms,Calling Observation Forms, Skill Drills and other documents and tools.

  • Influence and Support other Wireless Specialists

    • Complete at least 1 Sales Observation Form for each Wireless Specialist weekly for review with the DSM during your weekly one-on-one

    • Complete at least 1 Calling Observation Form for each Wireless Specialist weekly for review with the DSM during your weekly one-on-one

    • Complete Skill Drills as needed to assist Wireless Specialist's in enhancing their knowledge and performance

    • Assist the Store Manager in counting all Wireless Specialist's cash drawers each Monday and verify that proper change is available

    • Assist the Store Manager (when necessary) by taking each Wireless Specialist's cash deposit to the bank each morning (including your own).See the Bank Deposit policy for details

    • Assist the Store Manager in reviewing daily deposit paperwork for each rep daily

    • Manage 5* Program according to Russell Cellular 5* Guidelines (VZ)

    • Manage The Lasting Relationship Program in RQ4 to help each team member achieve 20 activities per day (callbacks, sales opportunities, follow-ups, etc.)

  • Assist the Store Manager with Inventory Management

    • Receive daily inventory

    • Ensure all deliveries are reviewed and report any damaged packaging immediately to delivery driver

    • Proof packing slips to ensure all inventory arrived (report missing or extra items to Inventory Office)

    • Prepare and ship recalls

    • Daily phone stock count

    • Weekly device serial number count in RQ4

    • Check live devices for proper security

    • Place orders for literature on the 1st and 15th of every month

  • Assist the Store Manager with Store Management

    • Manage shift scheduling to cover store hours and limit overtime.

    • Verify store employee's hours worked.

    • Create and approve work schedules by the 25th of each month for the next calendar month.

    • Place orders weekly for office supplies

    • Verify manual contracts are turned into the Corporate Office daily

    • Ensure all EOP tools are completed including MAP's, SOFs and COF's


Our Retail Assistant Store Managers come from a variety of backgrounds – some have already shined in wireless telecommunications sales and others have simply mastered the art of customer service. Whatever the case, what makes our Retail Store Managers successful is their love for helping people, passion for new technologies, and hunger for a career in retail sales management. Our candidates must also possess the following:

  • High School Diploma or GED; some college (in sales, business &/or management is a plus
  • At least 6 months of sales (or customer service) experience is required; wireless telecommunications retail sales management is desired
  • Basic PC skills including email, Internet and knowledge of Microsoft Office (Word, Excel)
  • Strong interpersonal, verbal and written communication skills; ability to build relationships and adapt to a diverse customer base are required
  • Outgoing, motivating, confident, positive team leader with an amazing ability to inspire others
  • A knack for technology, telecommunications, and the ability to learn wireless quickly

Why Russell Cellular?

We may be growing fast, but we’re not losing sight of what matters most – our people. When you join our team, you will also receive:

  • Competitive pay (base plus commission) with incentives - the more you sell the more you make
  • In-depth training giving you the knowledge and tools you need before you hit the floor
  • Heath and life insurance as well as paid sick days and company holidays
  • Incentive programs, industry discounts, and perks (i.e. sales contests, cruises, cash)

Skills required

Sales Management
Resolve Concern
Inventory Control
Maximize Sale Potential
Consumer Sales
Achieving Budgeted Sales


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Assistant Store Manager
Estimated Salary: $90K
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Job ID: 2501526


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Russell Cellular, Inc. is an exclusive Verizon Authorized Retailer specializing in wireless communication services. Established in December of 1993, as a home based business, owner Jeff Russell began as a lone sales representative selling Alltel Wireless from the trunk of his old Dodge Omni.   Formerly a turkey farmer, Jeff was intimidated by big business and large towns. His fear of cold calling caused him to develop a strong referral program with the farmers and small business owners that were his first customers.

Jeff developed his sales technique and soon hired a few outside sales representatives, all of them selling from the trunks of their cars. By the end of 1994, a customer base had been established and two retail locations were opened. Kym, Jeff’s wife and partner, began managing the home based office allowing Jeff to focus on sales, marketing and finances.

The Corporate Office was moved out of the Russell’s home into a new Springfield, Missouri location and three new rural offices were added. Russell Cellular was recognized as Alltel’s top selling agent. Additional administration staff was hired and a sales manager was brought in to focus on the rapidly growing sales force. Sales continued to soar, and Jeff Russell was awarded the 1998 Small Business Association Young Entrepreneur of the Year award for the Kansas City District. Russell Cellular continued into 2002 with their first acquisition of a long standing competitor in Springfield, Missouri. Several new locations were added as Russell Cellular expanded into new markets.

The Springfield Business Journal named Russell Cellular as the area’s fastest growing company of 2004.  2007 and 2008 were record breaking years in sales as well as profits. Russell Cellular was named among the 2008 “Dynamic Dozen” fastest growing companies in Southwest Missouri.

In January 2009, Russell Cellular held a 15-year anniversary celebration in their brand new Corporate Office located in Battlefield, Missouri, just a few miles south of Springfield. That same year after the Alltel and Verizon merger was announced; Russell Cellular completed the daunting task of converting their 100+ Alltel stores to Verizon.   Russell Cellular was again the winner of the Springfield Business Journal’s 2010 “Dynamic Dozen” award, as the fastest growing company in Southwest Missouri.

One of Russell Cellular’s greatest challenges has been to respond to the pressures of the industry while maintaining the operation of the company in a way that is true to the foundational core values of the organization. In 2012, the leadership team focused on creating a more positive Customer Experience and Employee Experience, adding a Vision Statement and implementing the three pillars of Employee Experience: Opportunity, Value, and Team.  In December 2013, Russell Cellular celebrated their 20-year anniversary. This 20-year milestone was followed by a year of exponential growth and record-breaking sales, including 6 consecutive months of record sales in July through December, 2014.

In 2015, Russell Cellular continued its pattern of growth into new states and Verizon markets. The Fall of 2015 ushered in the acquisition of stores in the northeastern U.S. Stores in New York City and locations in central Pennsylvania marked Russell Cellular’s easterly expansion, and it’s first growth into major metropolitan markets. By the beginning of 2016, Russell Cellular maintained over 300 locations in 25 states.

Russell Cellular’s future includes growth of existing store sales, as well as new locations that strengthen the company’s partnership with Verizon. Regardless of the changes the company may experience, Russell Cellular will always strive to maintain its core values and foundational principles that helped drive their success for over 20 years.

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