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VP Marketing

Michael Page Santa Clara, CA Full-Time
$180,000.00 - $220,000.00 / year
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The VP of Marketing will be a driver of the company's commercial strategy, leveraging expertise in the healthcare space and sensitivity to healthcare data by understanding the complexity of the employer, payer, channel, and partner markets. Candidate must be an exceptional team-builder and collaborator internally with other departments. The VP of Marketing is a key member of the executive leadership team.

Client Details

Our client is a rapidly growing HealthTech start-up.

Description

  • Provide executive leadership with a focus on establishing functional scale necessary to support rapid commercial growth
  • Lead B2B enterprise marketing as well as Demand Generation and build in-house Brand and Creative teams
  • Focus on developing B2B marketing core competence of the organization through best practices, talent development while optimizing enterprise marketing strategy
  • Develop a comprehensive brand strategy that effectively tells the company story with best-in-class marketing initiatives grounded in insights across multiple segments
  • Develop and implement strategies to expand the company's reach through strong value propositions and differentiators for each target audience which are incorporated in a holistic way into sales messaging, omnichannel marketing, trade shows, events, thought leadership, Public Relations and tracking of outcomes
  • Instill best practices marketing processes including the identification and implementation of key measurements and KPIs to demonstrate marketing effectiveness and ROI, delivering accountability and transparency in reporting across the organization
  • Provide executive leadership of marketing, PR, brand and creative teams, pushing boundaries to deliver innovative marketing solutions coupled with flawless execution
  • Translate strategy into targeted sales collateral directed at both current and potential clients
  • Build scalable partner marketing programs that provide partners with the tools and knowledge required to represent DayTwo as effectively as its own sales executives do, targeting benefits consultants, health plans and healthcare partners.
  • Develop B2B marketing programs that accelerate the sales cycle.
  • Take a leadership role in establishing a collaborative partnership with the Commercial team to ensure alignment between sales and marketing across messaging, tools, and collateral
  • Cultivate and maintain long term relationships with key influencers, industry thought leaders, customers, prospective customers, and critical strategic partners
  • Provide leadership to company through a deep understanding of the healthcare landscape
  • Work closely with the President, CEO and Board of Directors

Profile

  • BS/BA degree, MBA preferred
  • Has the bandwidth and intellectual capacity to lead and upskill a B2B marketing team through introduction of best practices, greater levels of accountability and individual contributions
  • 10 years of executive-level marketing leadership driving significant growth and revenue in a high-growth, SaaS HealthTech environment

Job Offer

Competitive compensation and benefits package attached.

 

Recommended skills

Marketing
Public Relations
Marketing Strategies
Business To Business
Business Marketing
Demand Generation

Location

Salary Details

This salary was provided in the Job Posting.
$180,000-$220,000
Yearly Salary
This salary is within the average salary range of $70,000-$272,700 for this role in this location
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Job ID: 1409959

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