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Director, Marketing Strategy at Mitsubishi Electric US

Director, Marketing Strategy

Mitsubishi Electric US Cypress, CA Full-Time


MELIC Ventures is looking for an experienced product marketing leader to join our innovation team.  The candidate will drive go-to-market positioning and messaging, sales enablement and market research for incubated projects to accelerate path to commercialization. As a leader, you will influence, collaborate, and partner with many functions and at all levels across the company spanning our business units, sales, corporate marketing, IT and operations teams.

The ideal candidate is a proven product or solutions marketing leader with successful experience launching products with clear positioning and messaging.

The essential functions of the position include, but are not limited to the following:

  • Market modeling (TAM, SAM, SOM), analyzing market/technology trends.
  • Overseeing Go-To-Marketing strategy for current and new projects.
  • Positioning product messaging.
  • Developing User and Buyer personas.
  • Overseeing pricing architecture.
  • Developing strategy for lead generation, customer acquisition and communications.
  • Overseeing sales process.
  • Collaborating with corporate communications, marketing and sales teams on collateral to include presentations and demos.
  • Leading channel planning.
  • Partnering with product leadership to influence product and business strategy with a view of customer needs and market opportunities
  • Leading Go-To-Market PMM & In-Market PMM Business Strategy functions across the full lifecycle of the product.
  • Ensuring Management's vision is clearly understood and actions taken are consistent with achieving the vision.
  • Keeping Management up to date with the status of the job responsibilities list above.
  • Perform other duties as assigned.


  • 10+ years of software product (SaaS) marketing experience including SaaS Unit Economics.
  • Compelling storyteller that has had success launching new products with clear, concise and easy to understand messaging and positioning.
  • Excellent communication skills with proven ability to translate complex technical concepts into compelling written, verbal and visual formats.
  • Strategic and creative thinker that can challenge the status quo and develop innovative go-to-market plans and strategies.
  • Strong business acumen, analytical and strategic thinking skills, with ability to draw conclusions based on data.
  • Detail and results-oriented; skilled at both planning and hands-on execution.
  • Demonstrated success collaborating and working cross-functionally with sales, PR and multiple functions within marketing.
  • Entrepreneurial and transformational mindset, driven to create and innovate.
  • Excels in team-oriented, collaborative, and fast-paced environments.
  • Strong organizational skills with ability to effectively prioritize and get things done.
  • Technical discipline experience and education (BSEE, BSME, BSCS or higher) with MBA being a plus.
  • Strong acumen in BPMN.
  • A unique blend of strategic thinking, innovation, people management skills, leadership.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

We are an equal employment opportunity employer. All employment decisions are made without regard to race, color, religion, sex, pregnancy, breastfeeding or related medical condition, national origin, ancestry, citizenship, age, marital status, sexual orientation, gender identity, gender expression, domestic partnership, physical disability, mental disability, medical condition, genetic characteristic or information, military or veteran status or other legally protected status (except when one of these criteria is a legally permissible bona- fide occupational qualification).

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the Company, or (c) consistent with the Company's legal duty to furnish information.

Click here to view the EEO is The Law Poster and the supplement.

Click here to view the Notice to Job Applicants and Employees regarding San Francisco's Fair Chance Ordinance and the Know Your Rights poster.

Applicants with a disability who need assistance with the application process may contact Human Resources by email at [ Email address blocked ] or by calling


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