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Senior Director of Digital Marketing
WorldStrides
Vienna, VA (Onsite)
Full-Time
Senior Director of Digital Marketing
WorldStrides is the global leader in educational travel and experiential learning. The company was founded 55 years ago and has grown to provide a wide range of programs for more than 550,000 students annually from more than 5,000 K12 schools and universities to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.
About the Position
We are looking for a creative and experienced Senior Director of Digital Marketing to further expand WorldStrides' digital marketing strategies. This position will lead and manage WorldStrides' online presence across multiple branded websites and social media channels.
To be a successful Senior Director of Digital Marketing, you must possess excellent marketing skills and demonstrate strong leadership abilities. This is a critical cross-functional role that partners closely with other areas of the company such as Product Marketing, Sales, IT, and Creative Services to develop the best possible front-end web experience while maintaining high standards of quality and performance. The role will direct integrated digital marketing strategies and programs that support growth initiatives across multiple lines of business.
The position requires strong technical, organizational and communications skills, and a passion for user-centered design and technology. In this role you will be required to drive website traffic, develop and execute digital marketing campaigns, monitor, interpret and action on analytic data, direct our social media strategies and optimize the functionality of our digital infrastructure and ecosystem.
Responsibilities
* Lead the development and implementation of the short and long-term strategic vision of the branded websites, to include SEO, CRO, and web analytics strategy.
* Lead the development and implementation of the short and long-term strategic vision of WorldStrides' owned social channels, to include paid promotion and target audience building. Platforms include Facebook, LinkedIn, Twitter, Instagram, TikTok, YouTube.
* Implement best practices for optimal web and social media engagement across channels. Conduct market research on competitors and key influencers to identify best practices and promotional tactics of most interest to our target customers.
* Partner with product marketing and creative teams to define digital marketing strategies and requirements to support business goals.
* Manage external digital marketing agencies to implement digital advertising campaigns to increase brand awareness, drive qualified leads, and ultimately generate sales.
* Evaluate, recommend and implement a scalable suite of digital platforms/tools to meet the growing needs of the business to become more digital-first in its marketing and commerce strategies.
* Evolve and optimize website and landing page performance by designing and implementing user and CRO testing strategies. Evaluate test results, and recommend appropriate changes.
* Review and proofread all digital content such as blogs, social media content, advertisements, and website copy.
* Grow reach and traffic from search engines through SEO strategies. Direct and prioritize the implementation of SEO on-page and technical optimizations.
* Strong knowledge of, and aptitude in, Google Analytics, creating an appropriate tagging strategy that allows for monitoring and interpretation of digital analytics.
* Develop KPIs/dashboard/metrics, working with digital agencies, to communicate metrics to leadership, key stakeholders and SME's as needed. Create Google Looker dashboard reports and perform/present analyses for feedback with key stakeholders and executives.
* Supervise and manage a team of six (front-end development, UX/UI, SEO and social media professionals). Prioritize and assign work on a daily and weekly basis. Ensure team delivers quality work on schedule.
* Ensure development of robust project plans - including budgets, timelines, content development, distribution and effectiveness/ROI measurement.
* Audit and plan digital enhancements and upgrades, leveraging data to make recommendations on content governance and site design.
* Maintain focus on the customer in all plans, programs and strategies.
* Build and maintain strong working relationships with cross-functional team members in a matrix environment.
* Keep abreast of the latest consumer and marketing trends and advancements in technology. Recommend new approaches or tools to improve digital performance.
* Strong focus on continuous improvement and processes combined with creative strength to transform digital marketing for the company and its lines of business.
* Ensure compliance to legal and brand requirements.
* Responsible for issue remediation and support.
Contact:
Lynne DeRoche, SVP Consolidated Marketing, [ Email address blocked ] - Click here to apply to Senior Director of Digital Marketing
At WorldStrides, the experience is everything. By joining our team you help provide moments that delight and open up the world of learning. Our team is truly passionate about making each experience a once in a lifetime opportunity for each traveler that is easy to manage from A to Z. Each journey is different, which is why we offer a broad range of experiential learning programs for groups and individuals of all ages throughout their lifelong learning journey.
If we've learned anything over this last year, it's that being able to experience different places and things while interacting with new people is imperative to not only personal growth but also to general well-being. So, let's get out there-together. To learn more about our brand, our mission and our commitment to health and safety, please visit our website at www.worldstrides.com.
Members of our team are able to take advantage of our generous paid-time off (PTO) policy, comprehensive insurance plans (medical, dental, vision and more), flexible spending accounts, paid parental and care giver leave, a casual work environment and a flexible work policy with several options to meet both your professional and personal needs. In addition, we offer travel perks on our products. We also take COVID protocols very seriously and are committed to the health and safety of our team members, participants, vendors and partners which is why we've put extensive measures in place around PPE and other safety guidelines that follows both the CDC and World Health Organizations guidance.
As an Equal Opportunity Employer, WorldStrides` is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Location(s)
1919 Gallows Road Suite 700, Vienna, Virginia 22182
218 West Water Steet Suite 400, Charlottesville, Virginia 22902
101 Federal St Suite 900, Boston, Massachusetts 2110
5301 Southwest Pkwy Suite 200 Texas, Austin, Texas 78735
Vienna, VA
Required Skills and Experience
* Bachelor's degree with 10+ years in Digital Marketing experience - specifically management of websites, web development platforms, content management tools and social media campaign management. eCommerce experience is a plus.
* Proven experience successfully managing large-scale, cross-functional, global websites with multiple stakeholders.
* SEO, SEM & Social - experience working with the major search engines and social platforms and understand the best practice to drive leads and sales. Experience with marketing automation tools a plus.
* Strong leadership capabilities in leading and developing teams and measuring performance.
* Measurement - ability to leverage the latest software such as Google Analytics, Sprout Social, etc. to measure the success and ROI delivered by digital campaigns.
* Creativity for developing new and existing ways to engage with target audiences through digital media/marketing techniques.
* Audience analysis - experience in identifying target audience and devising strategic campaigns that engages with that audience.
* Communication - excellent communication skills, oral and written, along with demonstrated ability to work collaboratively in a multi-department, multi-stakeholder environment where priorities and participation shift.
* Strong analytical and planning abilities ensuring attention to detail.
* Adaptable, versatile, and able to keep up to date with consumer and marketing trends and advancements in technology.
* Experience prioritizing and supervising the implementation of multiple projects comprising of short and long development cycles with minimal supervision.
* Understanding of at least one or more Content Management Systems (WordPress, Sitecore, HubSpot etc.)
Eligible
WorldStrides is the global leader in educational travel and experiential learning. The company was founded 55 years ago and has grown to provide a wide range of programs for more than 550,000 students annually from more than 5,000 K12 schools and universities to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.
About the Position
We are looking for a creative and experienced Senior Director of Digital Marketing to further expand WorldStrides' digital marketing strategies. This position will lead and manage WorldStrides' online presence across multiple branded websites and social media channels.
To be a successful Senior Director of Digital Marketing, you must possess excellent marketing skills and demonstrate strong leadership abilities. This is a critical cross-functional role that partners closely with other areas of the company such as Product Marketing, Sales, IT, and Creative Services to develop the best possible front-end web experience while maintaining high standards of quality and performance. The role will direct integrated digital marketing strategies and programs that support growth initiatives across multiple lines of business.
The position requires strong technical, organizational and communications skills, and a passion for user-centered design and technology. In this role you will be required to drive website traffic, develop and execute digital marketing campaigns, monitor, interpret and action on analytic data, direct our social media strategies and optimize the functionality of our digital infrastructure and ecosystem.
Responsibilities
* Lead the development and implementation of the short and long-term strategic vision of the branded websites, to include SEO, CRO, and web analytics strategy.
* Lead the development and implementation of the short and long-term strategic vision of WorldStrides' owned social channels, to include paid promotion and target audience building. Platforms include Facebook, LinkedIn, Twitter, Instagram, TikTok, YouTube.
* Implement best practices for optimal web and social media engagement across channels. Conduct market research on competitors and key influencers to identify best practices and promotional tactics of most interest to our target customers.
* Partner with product marketing and creative teams to define digital marketing strategies and requirements to support business goals.
* Manage external digital marketing agencies to implement digital advertising campaigns to increase brand awareness, drive qualified leads, and ultimately generate sales.
* Evaluate, recommend and implement a scalable suite of digital platforms/tools to meet the growing needs of the business to become more digital-first in its marketing and commerce strategies.
* Evolve and optimize website and landing page performance by designing and implementing user and CRO testing strategies. Evaluate test results, and recommend appropriate changes.
* Review and proofread all digital content such as blogs, social media content, advertisements, and website copy.
* Grow reach and traffic from search engines through SEO strategies. Direct and prioritize the implementation of SEO on-page and technical optimizations.
* Strong knowledge of, and aptitude in, Google Analytics, creating an appropriate tagging strategy that allows for monitoring and interpretation of digital analytics.
* Develop KPIs/dashboard/metrics, working with digital agencies, to communicate metrics to leadership, key stakeholders and SME's as needed. Create Google Looker dashboard reports and perform/present analyses for feedback with key stakeholders and executives.
* Supervise and manage a team of six (front-end development, UX/UI, SEO and social media professionals). Prioritize and assign work on a daily and weekly basis. Ensure team delivers quality work on schedule.
* Ensure development of robust project plans - including budgets, timelines, content development, distribution and effectiveness/ROI measurement.
* Audit and plan digital enhancements and upgrades, leveraging data to make recommendations on content governance and site design.
* Maintain focus on the customer in all plans, programs and strategies.
* Build and maintain strong working relationships with cross-functional team members in a matrix environment.
* Keep abreast of the latest consumer and marketing trends and advancements in technology. Recommend new approaches or tools to improve digital performance.
* Strong focus on continuous improvement and processes combined with creative strength to transform digital marketing for the company and its lines of business.
* Ensure compliance to legal and brand requirements.
* Responsible for issue remediation and support.
Contact:
Lynne DeRoche, SVP Consolidated Marketing, [ Email address blocked ] - Click here to apply to Senior Director of Digital Marketing
At WorldStrides, the experience is everything. By joining our team you help provide moments that delight and open up the world of learning. Our team is truly passionate about making each experience a once in a lifetime opportunity for each traveler that is easy to manage from A to Z. Each journey is different, which is why we offer a broad range of experiential learning programs for groups and individuals of all ages throughout their lifelong learning journey.
If we've learned anything over this last year, it's that being able to experience different places and things while interacting with new people is imperative to not only personal growth but also to general well-being. So, let's get out there-together. To learn more about our brand, our mission and our commitment to health and safety, please visit our website at www.worldstrides.com.
Members of our team are able to take advantage of our generous paid-time off (PTO) policy, comprehensive insurance plans (medical, dental, vision and more), flexible spending accounts, paid parental and care giver leave, a casual work environment and a flexible work policy with several options to meet both your professional and personal needs. In addition, we offer travel perks on our products. We also take COVID protocols very seriously and are committed to the health and safety of our team members, participants, vendors and partners which is why we've put extensive measures in place around PPE and other safety guidelines that follows both the CDC and World Health Organizations guidance.
As an Equal Opportunity Employer, WorldStrides` is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Location(s)
1919 Gallows Road Suite 700, Vienna, Virginia 22182
218 West Water Steet Suite 400, Charlottesville, Virginia 22902
101 Federal St Suite 900, Boston, Massachusetts 2110
5301 Southwest Pkwy Suite 200 Texas, Austin, Texas 78735
Vienna, VA
Required Skills and Experience
* Bachelor's degree with 10+ years in Digital Marketing experience - specifically management of websites, web development platforms, content management tools and social media campaign management. eCommerce experience is a plus.
* Proven experience successfully managing large-scale, cross-functional, global websites with multiple stakeholders.
* SEO, SEM & Social - experience working with the major search engines and social platforms and understand the best practice to drive leads and sales. Experience with marketing automation tools a plus.
* Strong leadership capabilities in leading and developing teams and measuring performance.
* Measurement - ability to leverage the latest software such as Google Analytics, Sprout Social, etc. to measure the success and ROI delivered by digital campaigns.
* Creativity for developing new and existing ways to engage with target audiences through digital media/marketing techniques.
* Audience analysis - experience in identifying target audience and devising strategic campaigns that engages with that audience.
* Communication - excellent communication skills, oral and written, along with demonstrated ability to work collaboratively in a multi-department, multi-stakeholder environment where priorities and participation shift.
* Strong analytical and planning abilities ensuring attention to detail.
* Adaptable, versatile, and able to keep up to date with consumer and marketing trends and advancements in technology.
* Experience prioritizing and supervising the implementation of multiple projects comprising of short and long development cycles with minimal supervision.
* Understanding of at least one or more Content Management Systems (WordPress, Sitecore, HubSpot etc.)
Eligible
Recommended Skills
- Adaptability
- Analytical
- Attention To Detail
- Audience Analysis
- Auditing
- Business Process Improvement
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