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Media Buyer

The Creative Group Houston Full-Time
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Ref ID: 04130-0011046652

Classification: Media Buyer

Compensation: DOE

TCG is seeking Digital Media Planner Buyer candidates to join a growing Media Agency team for a client of ours! This position will primarily be focused on planning, executing managing comprehensive paid media campaigns across all digital channels ? Including paid search/PPC, social media advertising, programmatic buying and email marketing. Responsibilities > Management and monitoring of paid search accounts ? Including (but not limited to) monitoring keyword bids, applying negative keywords where needed, daily and monthly budget pacing, A/B testing ad copy landing pages, and monitoring key account metrics in order to maintain and improve campaign KPI performance > SME for internal agency teams and clients in implementation buy execution for social media advertising campaigns (primarily Facebook/Instagram) > Assist senior planners with campaign planning and strategy development for cross-channel digital media campaigns > Work with team across all facets of programmatic display/video/native media buying ? Including buy execution, ad serving/trafficking, and data analysis campaign optimization > Compile on-going performance reports and provide optimization insights based upon data pulled from both front-end and back-end analytics platforms > Apply the fundamentals of programmatic buying and gain familiarity with the RTB landscape > Maintain and manage relationships with third party media vendor partners representatives > Keep up to date with digital media trends and technologies > Work with team on compiling monthly analytical reports to ensure alignment with planned budget for agency clients
Qualifications/Requirements: > 3+ years leading paid search platforms and/or managing paid display/video or social media campaigns > Experience with Google Analytics to optimize campaign performance > Experience managing digital media campaigns independently > You are data driven/analytical focus > Detail oriented > Willingness to learn and grow within a fast-paced environment, both independently and with a team > Google Ads (formerly AdWords) certification, or Google Analytics Individual Qualification Nice to Haves: > Google Ads (formerly AdWords) certification, or Google Analytics Individual Qualification > Familiarity with programmatic buying as a concept; Hands-on experience with executing RTB display campaigns through Demand-Side Platforms is a plus > Experience working in an ad server > Base familiarity with Google Tag Manager > Experience working in Bing Ads Skill to Match: > Programmatic Media Buying > Data Analysis > Google Analytics > Social Media Advertising > Google Tag Manager > Media Planning > Interactive Media Planning > Search Engine Marketing (SEM) > Digital Media

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888-490-5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

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Media Buyer
Estimated Salary: $90K
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We have a lot in common: You want to find meaningful work and be rewarded for it, and we want to help you do it. We believe that when you find the role that matches your skills and priorities, you’ll thrive.

The Creative Group (TCG) is the top provider of the creative and marketing worlds’ best and brightest. We’ll help you land your next temporary or full-time gig, fast. Our process begins with one-to-one personal service from industry specialists who get to know who you are and what you’re looking for. Then we apply our deep expertise, robust resources and leading-edge technology to connect you with an assignment where you can make meaningful contributions and be valued for them.

At TCG, we’re dedicated to finding the fit that makes people happier and companies better. Join us.

About Us
TCG is a division of Robert Half, the number one ranked staffing company and the world’s largest specialized staffing firm. For almost seven decades, we’ve helped candidates and companies find the right fit. That passion has paid off: Our company has appeared on Fortune® magazine’s list of “World's Most Admired Companies” since 1998. We love what we do-and we want you to love it too.

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