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Product Marketing Manager at Fluency Inc

Product Marketing Manager

Fluency Inc Burlington, VT (On Site) Full-Time

This position is remote.

Product Marketing Manager

Team Overview:

Our team is detail-oriented and extraordinarily passionate. We thrive on designing simple and scalable solutions to complex technical problems and delivering a leading enterprise software platform for our customers. We are looking for exceptionally ambitious and communicative hands-on individuals who are comfortable working with a dynamic team, experience working in a fast-paced environment, and who have the passion and skills to take our company to the next level.

Job Summary:

The Product Marketing Manager is a natural collaborator that has a deep understanding of technical product marketing along with strong business acumen.  You will shape key messages that showcase the value of Fluency both internally and externally. Duties include overall market research, strategy,  ideation and full execution of go-to-market feature updates as Fluency continues to evolve. The Product Marketing Manager is responsible for enhancing our existing product messaging and introducing new insights by consistently communicating the product’s unique value through marketing efforts to various audiences.

Role Duties:

  • Create marketing assets that outline the value proposition of our product at a feature level. Example - product guide, sales playbook and case studies

  • Drive increased adoption and engagement from current customers through improved product marketing

  • Coordinating with Product Management to ensure the product is thematically aligned with and working toward market opportunities

  • Articulate and convey Fluency’s competitive differentiators, both internally and externally

  • Collaborate with business development, product engineers, marketing and channel partners to understand and anticipate evolving needs and wants of clients and future users

  • Know the user and seek actionable user insights to inform product and marketing strategy.

  • Represent and advocate for the user to cross-functional stakeholders

  • Quantify market opportunity for new products and product features

  • Use market research and competitive analysis to develop market strategy

  • Create business cases to articulate when to add channel partners and data partners

  • Support sales team activity with tools, narratives and assets that demonstrate product market fit

  • Analyze engagement of prospects and customers to inform our strategy for differentiation in the market

  • Strive to become a subject matter expert

What We Look For:

  • Five plus years of product marketing experience with a focus on digital advertising products

  • Excellent written communication and presentation skills

  • Research and market data analysis experience

  • Ability to understand and communicate technical concepts, prioritize and evaluate opportunistic ideas with internal and external teams

  • Creative and analytical thinker that takes initiative with a proactive approach

  • Great understanding of User Experience

Making an Impact—No Matter Where you are.

A core part of working with us is the opportunity to make a profound impact on virtually every aspect of our business. In addition to our company doubling in size over the past 18 months, our people—spread across 11 states and counting—have only grown stronger individually, departmentally, and culturally.

People-Driven Benefits

We have competitive compensation packages, a 401k match, and cover employee health, vision, and dental insurance (along with contributions for family members).

A Stake in Our Success

‍In addition to bonus plans, we also offer stock options to all employees; as Fluency grows, moves from strength to strength, and meets and exceeds goals, it’s critical that our team shares in the success they’ve enabled.

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Recommended Skills

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  • Execute Marketing Plan
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  • Develop Marketing Strategy
  • Brand Management
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