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Search Engine Marketing (SEM) Specialist

Vaco Staffing Memphis Full-Time
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Search Engine Marketing (SEM) Specialist

Position Summary:

SEM Specialist will manage

paid search campaigns

on search and display marketing engines; will effectively manage the paid search budget and work with various Marketing teams to maximize ROI, drive traffic, and customers.

Job Responsibilities:

  • Execute tests, collect and analyze data, identify trends/insights in order to maximize ROI
  • Track, report, and analyze website analytics, and PPC initiatives
  • Manage campaign expenses and reconcile discrepancies
  • Optimize copy and landing pages for marketing campaigns
  • Perform ongoing paid keyword discovery, expansion, and optimization
  • Research and analyze competitor advertising links
  • Analyze large data sets to determine action plans and campaign direction
  • Generate SEM reports and provide data analysis

Knowledge, Skills, and Abilities:

  • Bachelor's degree or relevant experience
  • 2+ years of experience in E-Commerce
  • 2+ years of experience with web analytics tools such as Google Analytics
  • Experience in Amazon Advertising Platform is preferred
  • Experience in aftermarket auto parts industry and tool market preferred
  • Advanced organization, prioritization, and attention to detail skills; deadline-oriented
  • Proven SEM experience and success managing PPC campaigns across Google and Bing
  • Proven experience in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management tools
  • Familiarity with A/B and multivariate experiments
  • Advanced skills in Excel and other MS Office tools

Recommended skills

Keyword Research
Web Analytics
Contextual Advertising
Search Engine Marketing
Google Analytics
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