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Channel Marketing Manager - Consumer Power

Generac Waukesha Full-Time
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Generac Power Systems – Work with the global leader in the power industry! We are looking for a dynamic marketer to join the team at our headquarters in Waukesha, WI.

The Channel Marketing Manager – Consumer Power is responsible for driving revenue and margin growth within assigned channels and product categories. The successful candidate will work collaboratively across the enterprise to lead the development and execution of innovative marketing plans to support new products and channel initiatives in alignment with company growth goals. This position reports to the Director of Channel Marketing.

Essential Duties and Responsibilities:

•       Develop and implement annual channel marketing plans focused on both trade and consumer audiences.

•       Gain deep understanding of markets and synthesize data into actionable insights that drive product and channel growth strategies.

•       Develop and implement comprehensive new product launch plans to ensure successful commercialization and product vitality.

•       Responsible for all marketing and communication activities within assigned channel including planning, budgeting, project management, execution and success metrics.

•       Maintain knowledge of competitive marketplace.

•       Create comprehensive project briefs including scope, value proposition, goals and deliverables.

•       Proactively manage scope changes, identify potential issues and devise contingency plans.

•       Develop merchandising plans including in-store and on-line applications to ensure that the brand, category and product value propositions are effectively conveyed to all members within the channel value chain.

•       Collaborate closely with sales, product management, graphics, and other key stakeholders to ensure overall project and business success.

Qualifications, Knowledge, Skills, Abilities and Physical demands:

Basic Qualifications:

•       Bachelor’s Degree in Marketing, Business, Communications or related field or equivalent experience

•       Minimum 3 years of experience in product management, channel management, brand marketing management, or business management

Preferred Qualifications:

  • Master’s Degree in Business or related field
  • Demonstrated verbal and written communication skills as evidenced by ability to develop and deliver compelling presentations
  • Demonstrated skills in problem-solving, analytics, and research
  • Proven track record of successfully managing shifting deadlines and priorities in a fast-paced environment
  • Experience within with two-step distribution, B2B or B2C business environment
  • Strong working knowledge of Microsoft Office Suite

Physical Demands:  While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.  The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders.  The employee must occasionally lift up to 25 pounds. Specific conditions of this job include are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Skills required

Business Development
Identify Opportunity
Provide Expert Consumer Insight
Drive Development Strategy
Execute Marketing Plan
Execute Strategy


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Job ID: 424


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Why Not Join the Best? Generac was voted by our own employees to be one of Milwaukee Journal-Sentinel’s 2014 Top Workplaces in Southeastern Wisconsin. Generac was also the winner of the 2011 Wisconsin Manufacturer of the Year award. Generac has more than a billion dollars in sales and about a 15% compound annual growth rate since 2000. Generac created over 400 jobs in 2012 and we are continuing to grow! Generac is also publically traded on the New York Stock Exchange (NYSE). Generac is a place where innovation and industry leading technology is created; the company holds about 90 U.S. and international patents and applications. Generac currently has five locations throughout Wisconsin totaling 1.4 million square feet of manufacturing and distribution capacity. Including our modern and state of the art remodeled corporate headquarters in Waukesha, where Generac was born over 50 years ago. Generac needs the best and the brightest employees to continue our highly innovative award winning growth. We want employees who aren’t afraid to be on the cutting edge of technology and ideas. We want employees who are as driven as we are to engineer and build the best backup power solutions. Generac wants leaders who will drive us toward our next 50 years of market leadership. Do you have the desire to make a difference? If so, Generac wants to hear from you. Generac manufactures the widest range of power products in the marketplace including portable, RV, residential, commercial and industrial generators. At Generac, we protect the things that power your life by providing quality, affordable power solutions.

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