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  • Hickory, NC

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Social Media Specialist

AccruePartners • Hickory, NC

Posted 5 days ago

Job Snapshot

Full-Time
Other Great Industries
Marketing
1

Applicant

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Job Description

COMPANY PROFILE:
•    Large, multibillion dollar global business platform of a Fortune 500 manufacturing and technology organization with over 150 years of history 
•    World class organization with several manufacturing, commercial, and regional locations across North America, South America, Europe, and Asia  
•    Company has grown throughout the years by diversifying its product and service portfolio through investment in R&D, technology, process engineering, and building a collaborative international culture

WHAT THE COMPANY OFFERS:
•    Opportunity to drive change with a strong focus on process improvement 
•    Highly collaborative, teamwork oriented environment 
•    Ability to make an immediate impact in this high visibility role 
•    Strong Executive leadership team that is investing in its talent and elevating its global financial organization  

THE ROLE YOU WILL PLAY:
•    Develop high-impact content for social media channels, with timely, engaging posts tailored for specific audiences.

•    Working with the PR and Social Media Manager and other colleagues in global communications and marketing, assist in creating high-value brand journalism content that can be leveraged on our social channels.

•    Deepen social media presence by expanding our reach into other social platforms in line with strategic goals.

•    Assist in planning and executing real-time social media posts from company-sponsored public events.

•    Engage with audiences on our social channels, commenting in the company’s voice, monitoring comments and directing them through appropriate channels for follow-up as needed.

•    Understand what’s trending on social media, particularly in the technology sector, and identify ways for company to engage in the conversation.

•    Maintain master calendar of social media posts, including paid and organic content, working with colleagues in global communications and marketing.

•    Use analytics to assess effectiveness of content and grow our social media audiences.

•    Working with colleagues on the communications team, assist with preparing press releases as needed.

HOW YOU ARE QUALIFIED:

•   5+ years of experience in public relations and social media. Agency experience a plus.  

•   Bachelor’s degree, preferably in marketing, public relations or communications.

•   Ability to distill complex technology concepts into easy-to-understand language. Experience working with technology brands a plus.

•   Comfortable engaging in the social community, by commenting, liking and sharing posts as appropriate on LinkedIn, Facebook, Twitter and Instagram.

•   Ability to identify what’s trending – or about to trend – on social media, particularly as it relates to the technology sector.

•   Cross-functional team experience.

•   Ability to manage an editorial calendar.

•   Project management experience a plus.

#LI-WU1

Job ID: 22410
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