The Group Copy Supervisor holds a senior-level copy position that involves overall responsibility for the creative work produced by the Copy Supervisors and other personnel assigned to him/her. Along with the Associate Creative Director, they will be responsible for contributing to the performance reviews of those Copy Supervisors and others assigned to him/her. The Group Copy Supervisor’s primary responsibility is to supervise the creative output of the Copy Supervisors and others in their charge.
Group Copy Supervisors are responsible for writing primary sales pieces, secondary “pick-up” pieces, and all other copy for jobs pertaining to the account(s). They must participate in creative team concepting sessions, help reference and highlight copy, and attend all relevant internal product-related and creative meetings. They must attend external client meetings when called upon to do so. They demonstrate leadership in new business and client presentations.
To master a knowledge of their assigned brand:
the disease state
To translate the above information into overall brand knowledge in order to create effective, impactful copy
Write creative copy that is strategically on target using The Brand Footprint and Selling Strategy
To work closely with the art director, copywriter, and copy supervisor to generate original concepts that reflect product positioning
To develop a variety of concepts for each assignment that display diversity between them -- attacking the creative problem from different points of view yet producing concepts consistent with the footprint and selling strategy
To understand that concepts, while needing to be “original”, also need to be consistent with the brand
To understand the objective (client/account team rationale) for the tactical elements that they will be writing
Be able to discuss and defend these concepts to the brand creative team
Be a resource for the account team in solving creative problems
Work with entire internal team to develop effective, impactful copy as tactical elements are developed based on the tactical plan
Work closely with the art director, copywriter, and copy supervisor to execute concepts with creative flair, accuracy, and clarity
Update manuscript through all revisions to coincide with latest layout
Follow copy through agency/client process and review from original concept to finished piece
To supervise the presentation of, or to present creative concepts to the client
Personify agency core values: Passion/Innovation/Creativity
Be organized and pay attention to details
Utilize time and resources efficiently
Listen to all sides of issues and work appropriately with others to resolve conflicts
Set a good example for others to follow
Accept responsibility for decisions
Make effective decisions in emergency situations
At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.