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eMarketing Specialist

Lennar Homes Houston Full-Time
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Overview

Prior experience managing email marketing for large companies is important. Must also have a good sense of design, project management and analytical abilities. Other qualifications include good organization communication and customer service skills. The eMarketing Specialist will be responsible for creating and executing email marketing initiatives, consulting/recommending strategies and reporting back on campaign successes and failures. #CB



Responsibilities

  • Create and execute email campaigns in conjunction with division goals and strategies.
  • Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs.
  • Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy points
  • Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department.
  • Build and manage campaigns for live email content within the LiveClicker/Realtime Email application
  • Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features.
  • Responsible for setting up and managing A/B and multi-variant testing.
  • Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company.
  • Compile best practices from all eMarketing programs to share with the company.
  • Keep up to date with current eMarketing industry practices and technical growth.
  • Other duties and responsibilities as assigned by manager or Director of Communications.


Qualifications

  • Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content
  • 3+ years of prior internet marketing experience
  • Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies
  • Proficiency with marketing automation technologies a plus
  • Some traditional media (print) marketing experience is a plus, but not required

Education: College degree
Copywriting, technically proficient, organized, forward thinking, good communicator.
Program Knowledge: Microsoft Word, Excel, basic HTML, Adobe PhotoShop, Adobe Illustrator, and Dreamweaver

 

Recommended skills

Digital Marketing
Email Marketing
Internet Marketing
Marketing Automation
Online Advertising
Campaigns
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Job ID: 2019-5211

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The history of our Company is amazing. Lennar began in 1954, as F&R Builders, co-founded by Gene Fisher and Arnold Rosen. In 1956 Leonard Miller joined F&R by investing $10,000 and replacing Gene as Arnold’s partner. Through Leonard’s guidance and Arnold’s attention to construction, our hallmark traits of Quality, Value and Integrity were born. In 1970 we became a public Company under the corporate banner of Lennar, a combination of Leonard and Arnold’s names.

Through the years, Lennar has grown to a disciplined and spirited team of Associates who have fine-tuned the art of identifying and capturing opportunities to grow and become an even better Company. The result is a long proven track record of strategically timed and impeccably executed expansions into new markets. As a result, Lennar now builds homes in some of the most desirable cities and states to live in all across America, and has now become one of the most respected homebuilders in the nation.

Lennar Corporation, founded in 1954, is headquartered in Miami, Florida and is one of the nation’s leading builders of quality homes for all generations. Lennar builds affordable, move-up and retirement homes in Communities that cater to almost any lifestyle – such as urban, golf course, Active Adult or suburban Communities.

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