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HWC Marketing Director at WTW

HWC Marketing Director

WTW Arlington, MD (Onsite) Full-Time
This role can be located anywhere in the US.

WTW has bold ambitions - we want to be the best company we can be for our colleagues and clients. We're a leading global people, risk, and capital company with the industry's most accomplished and aspiring talent. Join our Marketing team if you want to work with inspiring people on exciting assignments and expand your career.

The role of Marketing at WTW is two-fold to support the company's growth and revenue goals and protect and promote a consistent global brand. As trusted partners to all business segments and regions, the marketing group functions as an integrated global team providing comprehensive support through well-planned and executed marketing campaigns.

In this position, you will report to the Health, Wealth & Career (HWC) segment marketing head with oversight of specific HWC businesses, some globally and some North America only, and also lead a team of approximately 5 marketing colleagues. The colleague will need to develop strong working relationships with business stakeholders, understand the business and go-to-market solutions, balance priorities and be a strong communicator to ensure marketing provides proper support. Together with senior business leaders and marketing colleagues worldwide, a successful candidate in this role will build and execute effective marketing campaigns that bring thought leadership, collateral, webcasts, events, and a compelling digital presence to life with a primary goal of supporting revenue growth for HWC businesses.

Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.

**The Role**

+ Devise and deliver strategic marketing plans by collaborating with business leaders and relevant marketing colleagues across key HWC businesses both globally and in North America

+ Provide informed advice and guidance on marketing programs and supporting tactics, including digital marketing activities, event marketing, thought-leadership, 3rd party partnerships and initiatives

+ Evaluate the effectiveness of marketing activities by analyzing the outcomes using relevant marketing data and analytics; make recommendations to improve future marketing initiatives

+ Create demand for HWC businesses by mapping out comprehensive marketing funnels that generate leads and improve conversion rates via marketing automation tools like Marketo

+ Communicate effectively with team members, internal clients, and marketing colleagues to set expectations, promote client-ready solutions, and coordinate/leverage activities

+ Bring ideas, coordinate and execute thought-leadership content plans and calendars

+ Develop and maintain a good understanding of the full range of services and solutions provided to clients as well as the different markets and buyer hubs that exist across HWC and WTW

+ Maintain awareness of the competitive environment and understand how marketing strategy and plans achieve differentiation and/or a strong presence in the market

+ Deliver campaigns within budget and manage costs to ensure planned expenditure is met

+ Set objectives for direct reports and ensure they remain on track; help develop skills of team members; manage with empathy

+ Contribute to HWC marketing leadership team

**The Requirements**

+ 15+ years of marketing experience is essential, ideally gained within professional/financial services or a B2B environment

+ Outstanding written and verbal English language skills

+ Proven experience in digital marketing and marketing communications across a broad spectrum of offline and online media (e.g., print, email marketing)

+ Proven experience with relevant subject matter as well as working across multiple geographies and/or globally

+ Proven experience managing effective teams

+ Exceptional stakeholder management skills and demonstrated success at building relationships and credibility with senior leaders

+ Credibility to work with, and influence, colleagues at all levels within the company

+ Demonstrated ability to learn about complex business issues and priorities and translate them into marketing execution

+ Strong team player with positive attitude, good influencing and negotiation skills and a proven track record of providing support to team members and building collaborative relationships

+ Strong ability to navigate a large, complex organization and to ask questions as needed

**_WTW may be subject to employment-related COVID-19 vaccination mandates from time to time in certain jurisdictions that may require certifying and providing documentation of vaccination against COVID-19 to work in a WTW office._**

**EOE, including disability/vets**

Recommended Skills

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  • Customer Relationship Management
  • Data Analysis
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