As Director of Marketing, you will own our content strategy, the “awareness” and “interest” portions of our marketing funnel, as well as all demand and lead generation efforts for our sales teams. This role will work closely with the rest of the marketing team, sales teams, operations team as well as our outside resources and agencies. A successful candidate will have 5+ years’ experience developing full-funnel campaigns for B2B SaaS sales teams and will be able to speak to best practices across lead generation aspects of marketing, sales and operations.
The Director of Marketing will be a key member of Company’s leadership team reporting directly to the CEO, working as a strategic partner to our founders and cross-functionally with leaders in sales and technical operations.
Company is headquartered in Seattle, but has a remote team across the globe.
This role will be responsible for:
Optimize the entire demand generation funnel to cost-efficiently drive sales pipeline
Build and manage a modern, measurable demand gen strategy that includes SEO, SEM/Paid Search, Paid Social, Conversion Optimization, Events, Email Marketing, and Public Relations
Design integrated campaigns to drive top of the funnel leads and optimize middle of the funnel and bottom of the funnel opportunities
Work to develop materials relevant to lead qualification and nurturing.
Develop marketing programs, including webinars, online demos, gated content, etc. to capture new leads.
Partner with our inside sales team / sales development representatives (SDR) team to prioritize, qualify and score leads, and support SDR prospecting programs
Lead, mentor and develop the marketing team. Recruit and train new team members
Guide overall marketing department activities, which include lead gen efforts (content syndication/digital/social), sales enablement efforts, business development efforts, influencer/PR efforts, events, and more to grow footprint in the short- and long-term
Provide strategic guidance for marketing/sales efforts related to competitor analysis/differentiation, messaging and value propositions
Coordinate and proactively communicate closely with other Sales, Product, and IT team members to ensure cross-collaboration, information sharing, campaign organization/efficiency, and improved quality deliverables
Here is what an ideal candidate looks like to us:
Minimum 5 years’ marketing experience in B2B SaaS
Healthcare industry a plus, but not required
Proven experience scaling a B2B SaaS startup with a relentless pursuit of growing sales
An ability to set a strategic vision but also a willingness to ‘roll-up your sleeves’ to help execute that vision
Experience creating and running multi-channel demand generation campaigns
Expertise in Search Engine Optimization and Conversion Rate Optimization
Expertise in marketing automation and marketing operations - email campaigns, landing page development, lead nurturing, etc
Experience working with marketing automation and CRM solutions -- must have 3+ years’ Hubspot CRM experience in SaaS
Marketing/business leader with expert knowledge of technology industry/business trends
Demonstrated track record of development and execution of innovative strategies to meet short- and long-term objectives.
Entrepreneurial self-starter who can handle multiple projects simultaneously and drive them to completion effectively in a high-energy company environment
Deep analytical mind who obsessively tracks and improves KPIs
Familiarity with persona building, messaging and brand building
Able to meet deadlines and work collaboratively in a fast-paced, loosely structured, highly dynamic environment
Forward thinking, growth-minded collaborative partner with strong communication skills, accountability, and responsiveness.
Obsessed with metrics, data and performance; able to flex and be a team player.
privacy and protection,
when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction.Learn more.
By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder
Terms and Conditions
for use of our website. To use our website, you must agree with the
Terms and Conditions
and both meet and comply with their provisions.