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- Mountain View California, CA
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Marketing Specialist II
Apex Systems • Mountain View California, CA
Posted 2 days ago
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We are looking for a Marketing Specialist for a Fortune 50 Technology Company in Mountain View CA
Project Overview: The team Come join our team, a start-up within our Company, building the next generation shopping experience. We work with top retailers to help customers get more time back in their day by making everyday shopping more convenient. The role is looking for a dynamic, results-oriented marketing manager to lead end-to-end campaign development and execution of retail promotions (seasonal, on-site sales, category promos) to drive new user acquisition and/or customer engagement and sales. The marketing manager must have a customer-focused mindset and experience developing data-driven, high-performing integrated campaigns through a variety of channels such as homepage promotions, emails, digital ads, push notifications, social media and more.
As a marketing manager, you must possess a strategic, analytical mindset with an eye for creative excellence. You must be well-versed in marketing best practices, campaign measurement and analysis. This role will be highly visible and requires working with cross-functional teams to ensure consistency in strategy, communication and design across user touchpoints. You will be expected to be a doer as well as a thinker, who does not settle for the expected and conventional, but works to own delivery and push ideas beyond the norm.
Top 3 Daily Responsibilities:
-Develop and manage retail calendar; partner with merchandising and category managers on campaigns as needed
-Develop campaign media strategy and establish alignment with channel partners on launch timelines and assets
-Write creative briefs, work with agency to develop necessary assets, and project manage to ensure timely execution
-Work with analytics team to ensure appropriate customer targeting and campaign measurement
-Publish results and key learnings of campaigns for ongoing optimization
-Streamline campaign processes and cross-functional communication for faster future campaign execution
-Optimize campaign to improve ROI/ROAS performance and manage campaigns within budget
-BA/BS degree, ideally in Business, Marketing, or similar field
-3+ years of analytics skills using Google Sheets or Excel
-3+ years of experience within a fast-paced team focusing on customer acquisition and/or retention and engagement
-5 + years of experience in developing and managing integrated marketing campaigns; from developing media mix and creative strategy to project execution and measurement
-Experience with multiple marketing channels (e.g. email, push notifications, digital marketing, social media, site promos, etc) and working cross-functionally to achieve objectives
-Solid marketing campaign project management experience -Strong cross-functional management skills, comfortable managing and communicating with multiple internal stakeholders
-Relationship builder with excellent verbal and written communication
-Results-oriented team player, not afraid to roll up sleeves to get the job done and execute flawlessly