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AVP, Digital Marketing at Synchrony

AVP, Digital Marketing

Synchrony Frisco, TX Full-Time

Job Description:

Role Summary/Purpose:

Product owner for B2B and B2C customer facing website(s) and owner of new strategy to build a platform to share our client brands for acquisition (Marketplace). This role will deliver great customer experience, utilizing all tools, including Personalization, that is consistent with Synchrony brand and is cohesive with other web assets in the market. You will manage the UX framework will also manage and develop site content, along with each business vertical, that supports the decision-making process and builds valued relationships with our customers and partners. This role will manage multiple contract resources for web updates and process and be responsible for delivery of projects to stakeholders. This role is also a key partner to the Digital Analytics and Insights teams for ensuring the marketing partners and the business is gathering the right metrics

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. Were proud to offer you choice and flexibility.

Essential Responsibilities:

  • Own the overall customer experience of B2C and B2B website(s)

  • Execute Critical projects for design overhaul of websites

  • Partner with both Digital Analytics and Insights team on all stakeholder needs

  • Lead the Personalization strategy for both websites

  • Plan and execute marketing campaigns for websites

  • Conduct A/B and multi-variate tests and optimize

  • Lead execution of an omni-channel content strategy that drives engagement and conversion through email, social and online

  • Work with client marketing managers to generate direct to consumer offers from retailers

  • Project manage internal creative development (e.g., seasonal banners, landing pages, ad bricks)

  • Develop expertise in real-time personalization strategies

  • Work with Site Catalyst and analytics team to set and report on KPIs

  • Educate colleagues on best practices, what's working and what's not

  • Contribute to social marketing/content amplification planning and execution for our division, in partnership with the corporate social team

  • Partner with others on team and across the business to develop and support omni-channel messaging

  • Develop and optimize site content

  • Work with internal and external agencies

  • Partner with corporate communications, marketing, social and others to identify content, add it to sites and optimize engagement

  • Ensure proper tagging at the page and site levels

  • Manage and optimize SEO strategy

  • Communicate market, competitor and user insights to inform our customer experience strategies and product planning

  • Effectively manage projects and lead vendor/agency relationships as needed

  • Perform other duties and/or special projects as assigned


  • Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 5 years of digital marketing experience

  • A minimum of 5 years of digital marketing experience that includes experience developing and executing personalization, content strategies and SEO tactics

Desired Characteristics:

  • Past success with customer segmentation and targeted content and campaigns

  • Outstanding communications, relationship building, influencing and collaboration skills.

  • Demonstrated project management skills.

  • Creative, self-motivated problem solver with a demonstrated ability to evaluate situations using multiple sources of information.

  • Bachelor/Masters in Marketing, Journalism or related education

  • Exceptionally creative with PowerPoint

  • Strong understanding of marketing processes and creative development

  • Positive, high-energy attitude with a passion for digital marketing and content.

  • You are in-the-know of all things digital and can speak well to the latest trends in web experience, content, mobile, ecommerce, payments, etc.

  • Enjoy a balance of strategic work with hands-on-implementation

  • Organized, resourceful and results-driven; tenacity to get stuff done.

  • High attention to detail and proven ability to manage multiple, competing priorities simultaneously

  • Can self-manage and work autonomously with a remote, dispersed team

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you dont meet the time in position or performance expectations).

Our Commitment

When you join us, youll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heardbut valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, were building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ ([ Link removed ] - Click here to apply to AVP, Digital Marketing , with more than 60% of our workforce engaged, youll find community to connect with and opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at

    . Representatives are available from 8am 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 75,000.00 - 150,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 11

Job Family Group:


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