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Dir Marketing & Communications

WellStar Health System Austell Full-Time
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At WellStar we all share common goals. That’s what makes us so successful – and such an integral part of our communities. We want the same things, for our organization, for our patients, and for our colleagues. As the most integrated healthcare provider in Georgia, this means we pride ourselves on investing in the communities that we serve. We continue to provide innovative care models, focused on improving quality and access to healthcare.

Responsibilities

Reporting directly to the Vice President of Consumer Engagement, the Director of Marketing and Communications manages WellStar’s complete brand image in our West area based at Cobb Hospital covering Paulding, Douglas, Cobb and Vinings, including external and internal communications, with the assistance of a team that is structured like a small marketing agency. The Director must thrive in a fast-paced, team-oriented environment and liaison often with the executive leadership of their geographic region and corporate executives to manage the regional brand image, including any hospitals, medical offices, health parks or other WellStar Health System entities. The Director builds annual plans and serves as the lead executive responsible for all integrated marketing solutions. Please do not apply without a strong sense of urgency, ability to live with ambiguity and chaos, good presentation skills, ability to think strategically on your feet within a matrixed environment, and a readiness to laugh.

Duties and Responsibilities: 1. With the internal brand and strategy team, create annual marketing plans and budgets, including geographyspecific objectives. 2. Lead the internal team in the corporate office that implements the annual plan within assigned geographies. 3. Provide counsel regarding communications and marketing best practices to local executives and participate in system-wide strategy discussions. 4. Be the local expert on our target audience, including how they live and how business is conducted within the geographic area. 5. Understand all media vehicles that cover the geographic area and build a close working relationship with both reporters and media business executives. 6. Keep abreast of local competition by maintaining detailed files of competitive advertising, stories in the press, signage and community engagement strategies. 7. Work with the internal brand strategy team to understand creative briefs and encourage work that is on strategy, time and budget. 8. Work with the internal communications team to carry out provider communication initiatives, events, and other internal communications initiatives that will ensure all WellStar team members are aligned with corporate strategy. 9. Alert the internal marketing team to any business issues in the geography, including need to increase patientbase. 10. Working with the internal marketing team, manage the look and feel of WellStar content, ensuring that branding, images and ideas are fresh and interesting and remain in the brand tone and guidelines. 11. Along with the internal marketing team, lead meetings with local clients in the region, listen to feedback, and produce final concepts based on a combination of local needs and WellStar brand image. 12. Stay abreast of current design trends and medical marketing best practices. 13. Provide direction to local outside agencies or freelancers that work on any WellStar marketing materials. 14. Perform other duties as assigned to carry out the mission of WellStar Health System

Required Minimum Education: Bachelor’s Degree in communications, marketing or related field. Master’s degree preferred.

Required Minimum Licensure/Certification: None.

Required Minimum Experience: Six years of experience in integrated marketing and two years of experience leading other team members. Must have managed off-site resources such as freelancers or agencies for at least two years.

Required Minimum Skills: Ability to produce marketing plans using the Microsoft suite of software. Ability to lead meetings and work with geographically dispersed teams.

Recommended skills

Advertising
Integrated Marketing Communications
Marketing
Branding
Consumer Engagement
Brand Identity
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Job ID: 2019-30653

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WellStar Health System – the largest health system in Georgia and a nonprofit organization – is recognized as a national leader in comprehensive, world-class care, emphasizing improved access and affordability.

Serving a population of more than one million residents in northwest metropolitan Atlanta, WellStar consistently looks at total patient wellness and works to ensure that all systems support that focus. Healthy patients come from healthy neighborhoods. So we keep a keen eye on our community’s emerging needs in order to equip our facilities with the best, most critical, new technology and deliver the right care, at the right time in the right place.

In support of this ambition, we have recently expanded our footprint with the acquisition of Tenet Healthcare’s Georgia-based hospitals and a new partnership with West Georgia Health. This means WellStar can now share its vision of world-class healthcare with new communities and patients, and is better positioned to serve patients for years to come. We will grow to more than 1,000 physicians and advanced practice professionals across more than 200 medical office locations and numerous outpatient facilities.

As a nonprofit, The WellStar Foundation continues each year to fund initiatives ranging from new buildings and facilities to new technologies and services, such as genetic testing.

WellStar is committed to its Employer of Choice strategy that has led to numerous accolades for work/life balance, including being named in FORTUNE “100 Best Companies to Work For®” list for the past three years. With industry awards ranging from Integrated Delivery Networks to Working Mother magazine’s “Best Places to Work,” WellStar strives to provide the best care possible with Atlanta’s top medical professionals. This is a career destination where you can begin, build and end a challenging, meaningful and fulfilling working life.

Whether you’re looking for a physician online or through our 956-STAR Call Center, we can connect you with the South’s best doctors – right around the corner. And if you’re looking for a career with one of the best companies in the state, WellStar is the place for you.

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