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Multichannel Marketing Campaigns Operations Associate

IQVIA Plymouth Meeting, PA Full-Time
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Join us on our exciting journey! IQVIA™ is The Human Data Science Company™, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health and Quintiles, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.

  • IQVIA, is looking for a Campaign Operations Associate to execute marketing campaigns and implement leading edge lead/demand generation programs.
  • We’re looking for a motivated person with demonstrated skills in marketing and marketing technology, a keen attention to detail, and a commitment to customer service.


  • Complete Multichannel Marketing Operations (MCM) responsibilities including but not limited to:  Campaign Target List Generation and Management, Vendor Coordination to ensure smooth deployment of marketing campaigns, Multichannel Marketing Campaign Operations documentation
  • Execute and support Multichannel Marketing campaigns
  • Manages project teams including both internal and external resources in the design, development and delivery of MCM campaigns.
  • Develop and manage integrated project plan for all vendors and internal client activities required for implementation of the MCM campaign
  • Manage Reporting of campaign performance
  • Develop and maintain an understanding of marketing technology capabilities and opportunities to leverage the technology to meet marketing needs

    Required Skills:

  • Aptitude for solving problems
  • Must have marketing automation experience with Sales Force Marketing Cloud (SFMC / ExactTarget) and/or Adobe Campaign platforms
  • Have experience working with marketing tools to support multi-channel marketing execution
  • Strong Excel skills needed, SQL background a plus
  • 2-4 years experience with SFMC and Adobe
  • Working knowledge of data queries and data feeds
  • Experience with Tableau is a plus
  • Self-Starter
  • Ability to work independently with little direction
  • Detailed oriented and should be able to manage numerous deadlines & deliverables
  • Pharmaceutical or Marketing Experience is a plus (Specific Operational Marketing experience nice to have but not necessary)
  • Ability to work in a fast paced environment working with multiple teams including web development, IT, business analysts, analytics team, account management as well as interfacing with clients as needed
  • Exceptional communication, interpersonal, team building, and support skills
  • Demonstrate resourcefulness, motivation, initiative, and creativity

    Location: Plymouth Meeting as primary location preferred, but not required.

IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/Disabled'

We know that meaningful results require not only the right approach but also the right people. Regardless of your role, we invite you to reimagine healthcare with us. You will have the opportunity to play an important part in helping our clients drive healthcare forward and ultimately improve human health outcomes. Whatever your career goals, we are here to ensure you get there! We invite you to join IQVIA™

Job ID: R1062535

Skills required

Business Development
Identify Opportunity
Provide Expert Consumer Insight
Drive Development Strategy
Execute Marketing Plan
Execute Strategy
Apply to this job.
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Job ID: R1062535


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IQVIA (NYSE:IQV) is a leading global provider of information, innovative technology solutions and contract research services dedicated to using analytics and science to help healthcare stakeholders find better solutions for their patients. Solutions are powered by the IQVIA CORE, which combines big data, advanced technology, analytics and extensive industry knowledge. Formed through the merger of IMS Healthcare and Quintiles, IQVIA has approximately 55,000 employees worldwide.

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