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Industry Marketing Analyst

Hyster-Yale Group Greenville Full-Time
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Put a LIFT in Your Career!

Hyster-Yale Group, Inc. (HYG), a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented

Industry Analyst at

our facility located in Greenville, NC. HYG designs, engineers, manufactures, sells and services a comprehensive line of lift trucks and aftermarket parts marketed globally under the Hyster and Yale brand names. We are one of the global leaders in the Material Handling industry and have been building relationships and partnering with our customers, suppliers, dealers and employees for over 80 years.

As an Industry Analyst, you will become a subject matter expert on market segments assigned, and will provide meaningful insights to develop long term go to market strategies as well as supporting sales activities. This role consists of five key aspects, all intimately related. They are:

  • Market Research

    -This individual will conduct focused market research, analyzing key industry and technology trends, our competitors, and their implications for HYG and the assigned verticals and segments. Market research activities include Voice of the Customer (VOC) interactions to better understand customer pain points and application needs; identify gaps in HYG's product or commercial offerings and develop plans for closure.

  • Coverage Analysis -

    As part of the market research activities the analyst will study key players in the assigned segment, provide recommendations for sales coverage, and document the results of these investigations

  • HYG Performance -

    Incumbent will provide regular performance updates on market share, profit and industry/key customer penetration for the assigned segments and conduct root-cause analysis.

  • Strategy Development -

    The Industry Analyst will bring together the results from market research, account coverage, and HYG performance in a comprehensive go-to-market strategy. This aspect of the role requires working cross-functionally with functions such as Sales Industry Marketing, Product Managers, Product Development, Aftermarket, and Finance. This individual is considered the lead person in the development of the strategies, and the execution of specific aspects of it

  • Project Management -

    Responsible for project management of all industry-focused sales enablement activities (events, training, content, playbooks, account development, thought leadership) that increase awareness, participation, and closure to drive share gain in targeted industry verticals.

The successful Industry Analyst will have the following Key Accountabilities:

  • Develop sales enablement strategies, content, roadmaps, positioning strategies and product and commercial concepts through extensive market and customer research

  • Compelling product positioning that generates strong share and profit gains.

  • The right message communicated to the right audience at the right time relevant to specific buying cycles and varying market conditions.

  • Partner with the HYG Brand Management Team and marketing agencies/consultants to develop, implement, and integrate vertical marketing activities with brand marketing activities. Drive efforts to profile segments and audiences to increase direct and dealer sales awareness, participation, and closure.

  • Consistency of all industry specific activities within overall Brand strategy and positioning in a way that builds HYG progress in targeted industries and grows brand market share.

  • Clear communication of industry needs to brand management and Product and Industry Solutions and Strategy

  • Work closely with engineering, brand and dealer teams throughout development process to ensure initial goals are met and provide decision support.

  • Effective communication and team work between all areas involved with product development. Industry-focused commercial offerings and products that meet market requirements and share goals.

  • Track product share and profit performance, produce market segmentation analysis and market forecasts Develop plans to grow share and address competitive threats. Projects manage all industry-focused sales enablement initiatives.

  • Improved share and profit performance

  • Successful execution of marketing campaigns and customer engagement events.

The successful Fleet Service Specialist will have the following Minimum Qualifications:

  • BS degree, technical/engineering/business or related field required. MBA preferred.

  • Minimum 5 years relevant experience

  • Project management skills

  • Strong product, application and technical knowledge

  • Strong analytical skills, business acumen and product marketing skills

  • Strong verbal and written communication skills; strong computer skills

  • Proficiency in Microsoft Office Suite, specifically MS Excel and PowerPoint

  • Proficiency in Microsoft Power BI is a plus


Competitive Healthcare Benefits - medical, vision, dental
Profit Sharing + 401K with company matching
PTO + Vacation + Paid Holidays
Education Assistance
Life Insurance
Employee Assistance Program
On-site Health Clinic
On site cafeteria

Location Information:
Greenville, NC is a vibrant city in Pitt County located just 85 miles east of Raleigh, NC and 85 miles west of the beaches of the Crystal Coast. It has a population of over 172,000 people in the greater metropolitan area and is ranked number six Best Small Places for Business and Careers by Forbes Magazine. Greenville, NC is the home of East Carolina University and friendly southern culture offering dining, arts, museums, festivals, and a variety of amenities and quick access to several water fronts and beaches for people who love the outdoors. For more information about Greenville, visit URL blocked - click to apply.

We are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing.



Recommended skills

Market Research
Brand Management
Marketing Strategies
Market Segmentation
Product Marketing


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Industry Marketing Analyst
Estimated Salary: $73K
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