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Media Planner Buyer at Westgate Resorts

Media Planner Buyer

Westgate Resorts Ocoee, FL Full-Time
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Company Description

ABOUT WESTGATE RESORTS
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!



Job Description

  • Strategize, plan, create, execute, manage, analyze and evaluate a variety of digital advertising campaigns for the Hotels Corp team, always maintaining the efficiencies of the right amount of traffic, leads, bookings and/or phone calls at the right cost.
  • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
  • Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the business’ objectives. Assist in the development of media strategy and building paid media plans (including audience targeting, segmentation, messaging, budgeting, optimizations, etc.)
  • Develop marketing strategies and marketing plans to support and achieve the business’ objectives.
  • Leveraging the company’s real-time data dashboards and reporting tools, you will be tasked with communicating campaign performance and creating a clear road-map for the future.
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and options polls.
  • Gather data on consumer targeting, competitors, and market conditions.
  • Prepare reports and present results to clients and management.
  • Actively manage paid marketing campaigns to achieve the business goals including the EFFICIENCY and COST goals and KPIs.
  • Thoroughly understand the business’ strategy, goals, and KPIs
  • Use a data-driven approach to develop marketing strategies and marketing
  • Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
  • Maintain knowledge of the dynamic digital ecosystem (search, social, native, display, email, and performance creative) and how channels work together
  • Be able to succeed in a deadline-oriented, fast-paced environment

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Experience in the Hospitality/Tourism industry – preferred
  • Bachelor’s degree in Marketing, Advertising or related field from a four (4) year college or University.
  • A minimum of 2 to 5 years of digital media buying experience or equivalent combination of education and experience. Knowledge of general computer programs and media buying software programs and platforms.

All your information will be kept confidential according to EEO guidelines.

Recommended Skills

Marketing Strategies
Advertising
Campaigns
Advertising Campaigns
Marketing
Management
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Job ID: 743999738476466

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