Sr. Analyst, Growth Marketing

Apply locations: Los Angeles, CA (Santa Monica)

Time type: Full time

Posted on: Posted 30+ Days Ago

Job requisition id: JR100114

Job Description

As a Sr. Analyst, Growth Marketing, you will be focusing on acquiring high quality customers for the STARZ OTT streaming service by developing strategies and executing on channels like Facebook, Google, Twitter, Pinterest, and more. The ideal candidate is an analytical and strategic thinker with high attention to detail, but also has an ability to think creatively (attention to visuals, ability to write copy, etc). Our ideal candidate for this role already has a strong foundation of knowledge in the growth marketing space and has a proven track record of yielding impactful performance-oriented results. In this role, you will act as the primary strategic thinker for any given digital marketing channel.

Responsibilities

• Act as a strategic thinker and optimize large-scale digital marketing campaigns across performance-oriented channels such as Facebook, Google, Twitter, Ad Networks, Apple Search, and Pinterest.
• Partner with senior leaders in developing and working toward ROI goals with an eye on maximizing LTV and reducing CAC.
• Have a strong command of the numbers on your channel - be the first line of defense in reading shifts in performance trends.
• Get hands-on with large data sets - build models to analyze trends, develop strategic recommendations with the goal of always improving performance.
• Work cross-functionally with our Creative, Product & Engineering, and Brand teams.

Qualifications and Skills

• 2-3 years working in a quantitative role on performance-oriented channels such as Facebook, Google, Twitter, etc.
• Strong analytical skills - ability to analyze data on Excel, decipher trends, and develop strategic recommendations.
• Self-motivated with an ability to think independently, but also able to lead and motivate others toward a goal.
• Effectively communicate objectives and performance results across cross-functional teams.

Compensation

$67,200 - $101,745

Our Benefits

• Full Coverage – Medical, Vision, and Dental.
• Annual discretionary bonus and merit increase.
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day.
• 401(k) company matching.
• Tuition Reimbursement (up to graduate degree).

About the Company

STARZ (www.starz.com), a Lionsgate company, is a leading media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies.

EEO Statement

Starz is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Starz will provide reasonable accommodations for qualified individuals with disabilities. Starz will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.