Email Marketing Senior Specialist

EMAIL MARKETING SENIOR SPECIALIST | JOB DESCRIPTION

SUMMARY

At Magnolia, the Email Marketing Senior Specialist is responsible for defining, executing, and testing owned marketing campaigns including email, SMS, and push messages to retain and engage our audience. The Email Marketing Senior Specialist builds and maintains strong relationships between Magnolia and our customers and potential clients through email communication. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Performance Marketing Manager and has no supervisory responsibilities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Define email/text/push notification message deployment and ensure accurate and timely execution utilizing Salesforce Marketing Cloud or other leading ESPs.
• Recommend and execute email journey and segmentation building in Salesforce Marketing Cloud.
• Define A/B testing practices including subject lines, dynamic content, email send time optimizations, post-click performance, and audiences.
• Conduct weekly, seasonal, and ad-hoc reporting and analytics for email/text/push notification channels, reporting out to internal marketing and cross-functional teams and continually optimizing based on target.
• Assist with forecasting models for CTR, journey traffic, post-click engagement, and revenue.
• Collaborate with IT, Ecommerce, and consulting teams for system enhancements, data connections, and delivery optimizations.
• Manage and segment email subscriber lists for targeted campaigns while developing tactics to convert dormant subscribers into highly engaged ones.
• Collaborate on post-click experience with Ecommerce, Merchandising, Marketing, and other cross-functional teams.
• Stay informed about email marketing best practices, regulations, and industry trends to ensure compliance and deliverability.
• Perform other duties as assigned.

COMPETENCIES

• Teamwork: Contribute to a team environment supporting diversity, equity, inclusion, and belonging. Work effectively with others, be a team player and contribute toward team goals.
• Critical Thinking: Propose creative solutions within specific specialization. Ability to analyze data, trends, and patterns.
• Expertise: Expert in knowledge, skills, tools, and techniques relevant to specialization. Able to develop expertise in related area(s).
• Communication: Actively engage in listening to teammates and guests and be open to feedback from guests, peers, and management.
• Guest Focus: Ability to proactively understand and meet guest needs, ensuring a personalized and guest-centric experience.
• Strategy and Goal Setting: Approach change with positivity and curiosity. Know your role in achieving team goals.
• Hard skills: Proficiency in Salesforce Marketing Cloud (or similar CRM), Microsoft Excel, PowerPoint, and similar products from Google Suite required.

ELIGIBILITY QUALIFICATIONS

• Bachelor’s degree from a 4-year college or university preferred.
• 2-4 years of experience with a related degree, 4-7 years of experience with a non-related degree, or 5+ years of industry experience preferred.
• Experience with project management tools like Workfront/Asana and reporting tools like Adobe Analytics preferred.

PHYSICAL DEMANDS

While performing the duties of this job, the employee is required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.

ACKNOWLEDGEMENTS

Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

This job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description at any time.