Icon hamburger
US
What job do you want?
Apply to this job.
Think you're the perfect candidate?
Apply on company site
Thumsup

You’re being taken to an external site to apply.

Enter your email below to receive job recommendations for similar positions.
Mfy6ml6cy1c4bm9gtzp

Digital Sales Specialist

KFMB San Diego San Diego Full-Time
Apply on company site

​KFMB Stations Group, a TEGNA Company, has an amazing opportunity for an individual that's looking to grow professionally, and join a talented team of digitally-minded marketers.​

The Digital Sales Specialist will support the Sales Department and oversee digital advertising campaigns including front-end research, pre-sales strategy, order entry/trafficking, creative management, campaign optimization and reporting.​​​

​​Responsibilities:

  • Provide research and strategy recommendations for various digital solutions to Account Executives
  • Organize preliminary audience & demographic data for various digital solutions including: Social Ads, Targeted Display/Video, Targeted Emails, PPC and Over-The-Top (OTT) campaigns
  • Create compelling proposals for Account Executives
  • On-board all digital campaigns, collecting assets and trafficking new and existing projects to the various fulfillment teams
  • Draft and approve insertion orders/contracts for specified campaigns and flight dates
  • Collaborate with Digital Account Managers to monitor campaign performance for: Social Ads, Targeted Display/Video, Targeted Email, PPC and OTT using multiple reporting platforms
  • Provide client-facing reports for all designated accounts
  • Work with the sales team to create client solutions that maximize results
  • Work with corporate ad operations to schedule campaigns while adhering to service level agreements (SLAs)
  • Work with clients to overcome technical, ad-related issues
  • Oversee campaign delivery and fulfillment



Requirements:

  • Positive attitude
  • Problem solver / solutions-oriented
  • Accountable
  • Detail-oriented (nothing gets past you)
  • Schedules time for personal and professional development
  • Top notch organizational skills (think Marie Kondo)
  • Must have strong verbal and written communication skills
  • Ability to manage multiple projects under tight deadlines
  • Avid user of social media and digital platforms
  • Likes to collaborate with others, but is a self-starter
  • 1-3 years of online marketing experience
  • Strong Excel and Power Point skills
  • Proven track record of meeting deadlines and deliverables
  • Experience managing Pay Per Click / Search campaigns
  • Experience managing Facebook/Instagram campaigns
  • Familiarity of Over the Top (OTT) technology and value proposition
  • Experience developing, managing and optimizing targeted email campaigns using 3rd party data
  • Experience with website & SEO audits with a background in developing client recommendations for on- and off-site presence​

About TEGNA:

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry's top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit URL blocked - click to apply

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.










 

Recommended skills

Coordinating
Online Advertising
Pay Per Click
Social Media
Scheduling
Stress Management

Location

CareerBuilder Estimated Salary

Based on Job Title, Location and Skills
$82K
Below Avg. Average Above Avg.

Career Path

See the next step in your career
Digital Sales Specialist
Estimated Salary: $88K
Apply to this job.
Think you're the perfect candidate?
Apply on company site

Help us improve CareerBuilder by providing feedback about this job: Report this job

Report this Job

Once a job has been reported, we will investigate it further. If you require a response, submit your question or concern to our Trust and Site Security Team

Job ID: 7932/6315

CAREERBUILDER TIP

For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.

By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.