Icon hamburger
US
What job do you want?
Apply to this job.
Think you're the perfect candidate?
Apply on company site

You’re being taken to an external site to apply.

Create an account to get recommended jobs that match your resume and apply to multiple jobs in seconds!
On the next page, you'll build a resume in 3 steps thanks to our AI technology
8-15 characters
Contains Number
Contains Lowercase
Contains Uppercase
Contains Special Character
Thumsup

You’re being taken to an external site to apply.

Enter your email below to receive job recommendations for similar positions.
F9b43495f2cfa6894ee0d117e032c506

Head of eCommerce Marketing

ExecuNet City of Industry, CA Full-Time
Apply on company site

To be responsible for the overall marketing strategy, budgeting, customer acquisition and retention, Company brand building and market penetration in assigned countries/regions working in conjunction with functional areas and under the direction of the President. This individual will oversee Email Marketing, Social Media, Company Studios, SEO/SEM and Content teams.

Lead the go-to-market strategies, country managers and marketing personnel as appropriate; work with Sales, Marketing, Sales Operations to develop and implement comprehensive strategies, tactics, metrics, budgets, resource requirements, and action plans, to grow and support sales and margin targets, future growth targets and Company brand image within a specified geographic region.

Job Requirements

  • Bachelor's degree required, or equivalent years of relevant work experience
  • 15+ year's global business development and marketing experience, including 5+ years in a senior leadership role. Experience in global marketing agencies and/or international companies is a good plus.
  • Must have online digital marketing experience
  • Must have experience in data mining and gathering customer demographic information
  • Can bring other experiences to the table in regards to practices abroad
  • Deep knowledge of online and offline marketing, including but not limited to SEM, SEO, Affiliate marketing, Email Marketing, and traditional marketing channels like broadcast, print and outdoor advertising.
  • Extensive experience managing multi-million dollar budgets.
  • High-energy individual with a 'roll up your sleeves' attitude, entrepreneurial spirit combined with a disciplined, analytical approach based on facts and data.
  • Must be very detail-oriented; possess a strong track record of developing innovative and cost effective marketing campaigns in an entrepreneurial and fast moving environment.
  • The ideal candidate should have a history of working in fast-paced, flexible and dynamic environments.
  • Team oriented, collegial, and collaborative.
  • Excellent communicator, and capable of representing Company.
  • Bilingual Mandarin preferred

Language Skills

Must be able to speak, read, write and comprehend English

Travel Requirements

Yes, approximately 25%

Job Description

  • Work with senior management and country managers to develop Company's global market expansion strategy, and build the company's global brand through innovative marketing ideas, strategies, audience acquisition and retention and etc.
  • Perform market research in assigned countries to identify competitive landscapes, business risks, and industry wide opportunities.
  • Evaluate, develop, analyze, and manage the implementation of the end to end go-to-market strategies and business plans for the appropriate products/categories in the assigned countries in conjunction with the responsible country managers, marketing personnel, and partners.
  • Work as a client of Global Marketing Service Group, including providing insights and recommendations of assigned market, and gain support from all marketing channels like Customer Acquisition, Branding, Web Content, Creative, Email and CRM.
  • Partner with local government and relevant organizations to facilitate the process of localization, and manage any and all agency or external partners that relate to the function of customer acquisition.
  • Localize country websites and marketing message to be more unique, appealing and intuitive to the customers in the assigned countries
  • Other duties as assigned.

Essential Mental & Physical Function

Mental Functions:
Decisions have major implications on the management and operations of an area within a department. Job may contribute to important strategy, operational, and business decisions that affect the department. This position establishes procedures for attaining specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed.

Physical Functions:
Sitting required 80% of the time. Walking and standing required 10% of the time. No heavy lifting required.

 

Recommended skills

Market Research
Digital Marketing
Customer Acquisition Management
Branding
Business Development
Campaigns
Apply to this job.
Think you're the perfect candidate?
Apply on company site

Help us improve CareerBuilder by providing feedback about this job: Report this job

Report this Job

Once a job has been reported, we will investigate it further. If you require a response, submit your question or concern to our Trust and Site Security Team

Job ID: 606721

CAREERBUILDER TIP

For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.

By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.