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Manager, eComm Mktg Strategy & Promos job in Burlington at Millipore Corporation

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Manager, eComm Mktg Strategy & Promos at Millipore Corporation

Manager, eComm Mktg Strategy & Promos

Millipore Corporation Burlington, MA Full-Time
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A career with MilliporeSigma is an ongoing journey of discovery: our 57,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others. MilliporeSigma is a business of Merck KGaA, Darmstadt, Germany.

Your role:

  • Build digital marketing measurement framework and digital analytics business requirements to ensure the accuracy of marketing performance data 

  • Monitor and analyse digital media and marketing trends across all channels; conduct competitive analysis; collect and analyse customer, marketing, and web behavioural data to create a comprehensive view of the marketing strategy health 

  • Establish cohesive reporting/analysis of the multi-channel marketing execution with actionable insights and socialize findings across the organization at a set cadence 

  • Leverage data to deep dive on cause trends and develop data-driven solutions to complex business problems. 

  • Help develop annual and long-range marketing channel strategies and plans; formulate, prioritize, and execute against the roadmap to deliver ebusiness growth. 

  • Support the development of an online promotions function to favourably impact customer acquisition/loyalty/NPS while balancing revenue and margin trade-offs 

  • Drive strategic initiatives forward with agility while collaborating in a highly matrix global environment, effectively communicating and influencing at various levels of management 

  • Build capabilities to measure “incrementality” due to marketing investments vis-a-vis other business initiatives, at various levels of granularity (e.g. overall marketing, channel, etc.) to inform both strategic planning and tactical execution/optimization 

  • Ensure channel strategies and plans are aligned with overall eComm OKRs 

  • Partner with marketing channels, operations, data science and controlling to ensure strategies and plans are implemented to meet/exceed targets 

  • Responsible for executive communication (data analysis, building presentation materials, scenario planning, etc.) with respect to eComm marketing performance, effectively and concisely articulating critical trends, insight/foresight, the “so what” and recommendations 

  • Build solid partnerships with cross-functional and global/regional teams across eComm, Product, Commercial/Sales, Supply Chain and Finance/Controlling; to deeply understand interlocks with marketing spend and efficiency, and develop plans that have very clear impact on sales and EBIT

Who you are:

  • 5 or more years of relevant experience with minimum 3 years working in hands-on analytical roles.  

  • Strong quantitative skills. Experience across MarTech and Data & Analytics platforms 

  • Data & Analytics: SQL, Adobe Analytics, Google Analytics, Marketing Mix Modeling, Multi Touch Attribution, Data Management Platform, Advanced Excel 

  • Business Intelligence & Reporting: Tableau, Data Studio 

  • Advertising Technology: Search Ads 360, Google Ads, Bing Ads, Google Campaign Manager, Display & Video 360, Adobe, Verizon, Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn 

  • Statistical Techniques: Design of Experiments, Randomization – Test vs Control set, Significance Testing, Confidence Intervals 

  • Demonstrated experience in building and executing digital analytics frameworks 

  • Ability to present complex analytical information in clear, concise and compelling manner to executive leadership to inspire action 

  • Previous eCommerce or DTC Growth experience a plus 

What we offer: With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

Curious? Apply and find more information at [ Link removed ] - Click here to apply to Manager, eComm Mktg Strategy & Promos


The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law.  This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.

 

Recommended Skills

Digital Marketing
Online Advertising
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Analytics
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Presentations
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