Are you ready to grow your dream career while making others' vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.
Primary focus is on email marketing; the Email Marketing Manager manages overall tactics and implementation of online communication with customers and leads. This role provides expertise in email marketing for developing creative design and copy and optimization of usability, deliverability, and conversions.
With Director of Marketing develop property, company and brand-wide Email Marketing strategy and tactics
Develop the email campaigns via html, including imagery and directing the design, testing, and deployment
Create and maintain the Email Marketing schedule and actively participate in discussions with properties, ecommerce, online marketing and revenue management teams to capitalize on opportunities
Work closely with ecommerce team members to develop optimized landing pages for email marketing initiatives
Manage all aspects of segmentation of existing customer base and leads with emphasis on conversion optimization
Work closely with the Director of Marketing to develop KPIs, goals, and benchmarks. Ensure proper tracking and reporting is developed and maintained. Manage Email performance reporting to be shared with internal and external stakeholders.
Drive email list growth tactics and execution across multiple channels, serving as email acquisition authority across the organization. Manage the process of securing new leads via company owned assets as well as via third party
Work closely with Marketing and Ecommerce teams to ensure email communications with customers adhere to brand standards
Manage all aspects of email communication and notification throughout the booking process inclusive of confirmation, prestay upsell opportunities, and post stay
Manage all tools, systems and act as point of contact for vendors used for managing Email Marketing campaigns and booking email flow. Keep abreast with new technology, systems and best practices and when possible, implement or use in test phase
Job Qualifications: Describe the minimum qualifications needed to complete the job responsibilities.
Education: Bachelor’s degree or equivalent in relevant subject
5+ years of experience managing email marketing programs
3+ years of advanced HTML and CSS development, specifically for use in emails
Strong experience with template and graphic design using the Adobe Creative Suite
Strong track record in executing successful email marketing campaigns that with focus on conversion and revenue driving
Experience in email database segmentation and understanding of database managment
Deep extenstive experience with ESPs
Must possess excellent writing skills
Extensive experience working with analytical tools and setup KPIs and measurement
Quality Assurance methodology to troubleshoot across device, browser, email client issues
Experience in performing A/B and multivariate testing for email campaigns
Must exhibit superior judgment and decision-making abilities
Hotel/hospitality experience a plus
Must be self-motivated, detail oriented, organized and think creatively
Must have strong customer service skills and problem resolution skills
Must be able to work well under pressure and handle multiple projects
Must have excellent time management skills and be able to multi-task
Must be courteous, friendly and professional at all times through appearance, actions and dress
Must have the ability to build collaborative relationships with internal (e.g., property associates, off-property sales channels) and external (e.g., existing and potential accounts/customers) stakeholders
Management Activities: Check all that apply
Plan the work
Determine the techniques to be used
Monitor or implement legal compliance measures
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
Help us improve CareerBuilder by providing feedback about this job:
Report this job
Report this Job
Once a job has been reported, we will investigate it further. If you require a response, submit your question or concern to ourTrust and Site Security Team
Job ID: JR10432
privacy and protection,
when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction.Learn more.
By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder
Terms and Conditions
for use of our website. To use our website, you must agree with the
Terms and Conditions
and both meet and comply with their provisions.