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Email Marketing Manager job in Boca Raton at MDVIP LLC

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Email Marketing Manager at MDVIP LLC

Email Marketing Manager

MDVIP LLC Boca Raton, FL Full-Time

Come join MDVIP as a Email Marketing Manager. Based in Boca Raton, FL, MDVIP has been recognized as a Great Place to Work employer for four consecutive years and recently named by Fortune and Great Place to Work as one of the 2021 Best Workplaces in Healthcare & Biopharma.

As the primary leader and expert in email marketing within our organization, the Manager, Email marketing will support the expansion, advancement, and modernization of current and net-new campaigns across many customer types and journeys. They will develop and maintain the overarching email marketing strategy across many strategic customer centric email campaigns. Campaigns will be focused to drive sales, brand affinity and customer retention to enhance customer experience, and many others. Development of these campaigns will be done with the support of a broader email marketing team.

The Manager, Email Marketing will be accountable to developing high quality email campaigns while being obsessed with precision in execution. Ensuring all campaign, partner, and compliance related requirements are met. While, also ensuring the customer experience is fully aligned with their journey across channels and MDVIP touchpoints. This is a corporate based role where a hybrid corporate office and work from home schedule my be available based on position and departmental needs.

  • Email campaign strategy: Develops, Implements and Manages overarching email campaign strategy, maintaining best practices, brand voice, and customer experience from end to end. Manages execution of the campaign strategy including but not limited experience, content/copywriting, audience selection, testing, tagging and deployment of recurring, life cycle, triggered, dedicated and other customer centric email campaign requirements.

  • Manage a Team: Coach, mentor, and manage a team of email marketers supporting the development of email campaigns from end to end. Acts as a mentor and leader in email marketing, delivering best practices and guidance to team to ensure high quality execution of campaigns.

  • Manage campaign experience: for all prospective efforts through the use of Marketing Automation best practices by creating automated campaigns, audience segmentation, and other processes to deliver class leading customer journeys. Specifically with the goal of aligning email with other supporting campaign efforts.

  • Campaign Performance Monitoring: Continually monitors email performance trends and performance to advocate best practices within all internal and external email communications. Makes recommendations for changes or action to current or new campaigns through this continued research. Coordinates with the broader Digital Marketing Team to continue enhancing performance through the implementation of appropriate A/B tests and email and campaign changes supporting new customer acquisition.

  • Email Testing and Validation: Uses past experience and judgement to make adjustments to emails to correct errors or ensure best customer experience while testing emails. Utilizes advanced tools to ensure consistency across all email platforms that communications render accurately and without errors.

  • Brand Consistency: Ensures all email campaigns maintain consistency with brand guidelines and imitative goals by providing recommendations and/or makes suggestions to stakeholders during email development.

  • Collaborative Partner: Partners with internal teams for campaign implementation.

Education/Experience/Knowledge:

Bachelors degree (B.S.) in Marketing, Graphic Design, Website Development, Business or similar/relevant discipline from four-year college or university or equivalent combination of education and experience where two years related experience equals one year of schooling.

Related experience assumes a similar corporate role focused on Email Marketing with at least 5 years experience:

  • Has an understanding, and previous experience working with and developing email marketing campaigns across a variety of audiences. This includes development of emails, testing, implementation, management, and optimization of campaigns through use of best practices and industry standards.

  • Experience with an email marketing platform or marketing automation tool is required. Additionally, understanding of the core concepts behind email marketing and past experience working with a graphical email editor or coding editor are necessary. Experience or certification using Marketo for email marketing and marketing automation is required. Ability to certify in Marketo will be expected in the first year.

  • Strong attention to detail is required to ensure detailed testing and regular analysis is performed to ensure we deliver best in class customer experiences through email.

  • Previous experience managing and developing a team desired.

  • Development and HTML specific skills are necessary, full understanding of the developmental factors that are critical to a successful email.

  • Ability to manage a variety of tasks and work with various teams throughout the organization.

Certificates and Licenses:

Marketo, or relevant Email Marketing Certifications are preferred, but not required. Certification in Marketo will be expected within the first year of employment.

Corporate based roles:

As a corporate based role in Boca Raton, FL, employees are expected to work from the corporate office. Hybrid corporate office and work from home schedule my be available based on position and departmental needs. At no time may work be performed, or computer systems accessed, from outside of the U.S.

Consistent with our mission, purpose, and core values, MDVIP takes the health and safety of its employees very seriously. With the concern over the spread of the coronavirus or COVID-19,and its variants, MDVIP has, and will continue to take reasonable measures to mitigate the potential spread of COVID-19. Your recruiter will provide more information during the interview process.

Job ID: 2022-2406

External Company Name: MDVIP LLC

External Company URL: [ Link removed ] - Click here to apply to Email Marketing Manager

Street: 4950 Communication Avenue

Telecommute: No

Recommended Skills

  • Advertising
  • Attention To Detail
  • Audience Segmentation
  • Coaching And Mentoring
  • Communication
  • Customer Acquisition
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