Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together. 

As a Marketing Manager, you'll be an integral part of Optum’s Home & Community Care marketing team, with broad regional impact and cross-functional team leadership and direction. You will manage relations with client marketing functions, developing and implementing solutions to drive key business objectives, including patient engagement, usage and retention of services as well as driving provider engagement. You will act as a functional subject matter expert and resource to senior regional leaders, central and local outreach teams, and clinical operations. This position is instrumental in optimizing the complete patient journey from eligibility, to awareness, education, engagement, retention and advocacy, including the ability to consider highly complex interactions across business pillars. This role is also responsible for considering and optimizing the caregiver/family member and provider experience with home-based medical care.  

Our home-based medical care services offer in-home medical care for older adults with complex health needs. If you are passionate about improving health care to meet the needs of our aging population, then this position may be the right career fit.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. Hybrid workers are also welcomed.

Primary Responsibilities:

• Patient and Caregiver Experience:
  
  
  
  
  • Own the patient and caregiver journey through traditional funnel marketing - awareness, education, engagement, retention, advocacy
  
  
  • Collaborate with shared risk partners to create awareness for our service line among eligible members with an emphasis on growing engagement
  
  
  • Develop deep insights into patients and caregiver needs through research and data
  
  
  • Leverage insights to develop key performance indicators (KPIs) to align the organization on most important improvements for our customers
  
  
  • Segment patient audiences and develop key messaging and touchpoints that are personalized and meaningful to patients
  
  
  • Develop innovative ways to smoothly guide customers through awareness and onboarding, in collaboration with outreach and operations
  
  
  • Measure and report results for key initiatives
  
  
  
  


• Provider Experience:
  
  
  
  • Collaborate with our provider engagement directors to create awareness for home-based medical care among providers with eligible members with an emphasis on growing engagement
  
  
  • Collaborate with the strategic accounts/provider engagement team to translate value propositions into compelling narratives used to accelerate provider partnership initiatives
  
  
  • Lead provider marketing communication and content development
  
  
  • Measure and report results for key initiatives
  
  
  
  

Supervisory

• Reports directly to the Director of Marketing

Competencies:

• Problem Solving - Predicts emerging customer needs and develops innovative solutions to meet them; Solves unique and complex problems with broad impact on the business


• Technical Skills - Leads large, complex projects to achieve key business objectives


• Interpersonal Skills - Directs cross-functional teams  


• Oral Communication - Influences senior leadership to adopt new ideas and/or approaches; Ability to translate complex concepts in ways that can be understood by varied audiences


• Attendance/Punctuality - Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time


• Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan


• Initiative - Participates in the development of business strategy; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed; generates suggestions for improving work and workflow

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• Bachelor's degree in Marketing, Communications or related field


• 7+ years healthcare marketing experience, preferable with patient enrollment responsibilities


• Proven detail oriented with proven ability to manage multiple brands


• Proficiency with Microsoft Office Suite; experience using graphics programs, including Adobe Professional 

Preferred Qualifications:

• Experience working in a large, matrixed organization; flexibility to change, passion to lead


• Experience in marketing automation technology


• Experience managing and prioritizing multiple tasks and work both independently and as part of a team


• Solid healthcare writing skills and experience, with ability to share samples


• Demonstrated ability to build relationships and influence across multiple organizations


• Demonstrated ability to take initiative to improve processes, think strategically and identify trends


• Ability to travel 5-10% of the time; valid driver's license and proof of current insurance

Physical Demands

• Regular requirement to sit; use hands to touch, handle or feel


• Regular requirement to talk and listen


• Occasional requirement to stand; walk and reach with hands and arms


• Vision abilities include close vision, peripheral vision, depth perception and ability to adjust focus

Work Environment

• Telecommuter

Careers with Optum. Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.

California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington residents is $101,200 to $184,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

•All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.