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Assistant Store Manager

Russell Cellular Tonawanda Full-Time
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The Assistant Store Manager is responsible for their own sales as well as responsible for various store tasks and store operations (see all items listed in this document). We expect the additional responsibilities will take you off the sales floor 3-4 hours a week. Schedule time off of the floor is as follows dependent on the number of reps in the store.


Monthly Tasks

  • Assist the Store Manager in ensuring all MAP's for the Wireless Specialists are completed by the 5th of each month.

  • Help reconcile daily cash outs and deposits that do not correctly balance (escalate to Store Manager/District Sales Manager as needed)

  • Help with escalated customer service, billing issues, etc. (escalate to Store Manager/District Sales Manager as needed)

  • Help with escalated inventory issues and work with inventory to resolve all open items.

  • Assist the Store Manager in preparing Wireless Specialist's reviews.

  • Assist the Store Manager in facilitating the new hire training utilizing the New Hire Training Program, ensuring all required elements are completed.

  • Assist the Store Manager by pre-screening job applicants and conducting interviews.

  • Assist the Store Manager by completing inventory counts on handset and accessory inventory as required by the Inventory department.

  • Score 90% or higher on monthly Audits conducted by District Sales Manager.

  • Score 100% on Quarterly Premier Audits conducted by Verizon.

  • Assist the Store Manager in ensuring all month end cash paperwork is sent to corporate

Weekly and Daily Tasks

  • Weekly one-on-one with District Sales Manager, reviewing all Sales Observation Forms,Calling Observation Forms, Skill Drills and other documents and tools.

  • Influence and Support other Wireless Specialists

    • Complete at least 1 Sales Observation Form for each Wireless Specialist weekly for review with the DSM during your weekly one-on-one

    • Complete at least 1 Calling Observation Form for each Wireless Specialist weekly for review with the DSM during your weekly one-on-one

    • Complete Skill Drills as needed to assist Wireless Specialist's in enhancing their knowledge and performance

    • Assist the Store Manager in counting all Wireless Specialist's cash drawers each Monday and verify that proper change is available

    • Assist the Store Manager (when necessary) by taking each Wireless Specialist's cash deposit to the bank each morning (including your own).See the Bank Deposit policy for details

    • Assist the Store Manager in reviewing daily deposit paperwork for each rep daily

    • Manage 5* Program according to Russell Cellular 5* Guidelines (VZ)

    • Manage The Lasting Relationship Program in RQ4 to help each team member achieve 20 activities per day (callbacks, sales opportunities, follow-ups, etc.)

  • Assist the Store Manager with Inventory Management

    • Receive daily inventory

    • Ensure all deliveries are reviewed and report any damaged packaging immediately to delivery driver

    • Proof packing slips to ensure all inventory arrived (report missing or extra items to Inventory Office)

    • Prepare and ship recalls

    • Daily phone stock count

    • Weekly device serial number count in RQ4

    • Check live devices for proper security

    • Place orders for literature on the 1st and 15th of every month

  • Assist the Store Manager with Store Management

    • Manage shift scheduling to cover store hours and limit overtime.

    • Verify store employee's hours worked.

    • Create and approve work schedules by the 25th of each month for the next calendar month.

    • Place orders weekly for office supplies

    • Verify manual contracts are turned into the Corporate Office daily

    • Ensure all EOP tools are completed including MAP's, SOFs and COF's


Our Retail Assistant Store Managers come from a variety of backgrounds – some have already shined in wireless telecommunications sales and others have simply mastered the art of customer service. Whatever the case, what makes our Retail Store Managers successful is their love for helping people, passion for new technologies, and hunger for a career in retail sales management. Our candidates must also possess the following:

  • High School Diploma or GED; some college (in sales, business &/or management is a plus
  • At least 6 months of sales (or customer service) experience is required; wireless telecommunications retail sales management is desired
  • Basic PC skills including email, Internet and knowledge of Microsoft Office (Word, Excel)
  • Strong interpersonal, verbal and written communication skills; ability to build relationships and adapt to a diverse customer base are required
  • Outgoing, motivating, confident, positive team leader with an amazing ability to inspire others
  • A knack for technology, telecommunications, and the ability to learn wireless quickly

Why Russell Cellular?

We may be growing fast, but we’re not losing sight of what matters most – our people. When you join our team, you will also receive:

  • Competitive pay (base plus commission) with incentives - the more you sell the more you make
  • In-depth training giving you the knowledge and tools you need before you hit the floor
  • Heath and life insurance as well as paid sick days and company holidays
  • Incentive programs, industry discounts, and perks (i.e. sales contests, cruises, cash)

Recommended skills

Retail Sales
Packaging And Labeling
Customer Service
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