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  • 6402 Arlington Boulevard
    Falls Church, VA 22042

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Digital Marketing Manager

Kastle Systems • Falls Church, VA

Posted 7 days ago

Job Snapshot

Full-Time
Experience - At least 3 year(s)
Degree - 4 Year Degree
Other Great Industries
Marketing, Management

Job Competition

2

Applicants

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Job Description

Overview

Are you a Digital Marketing coordinator or specialist looking to step up to a manager role with a creative, fast-paced B2B Marketing Team that is rapidly accelerating digital strategies to grow the business nationally? If the answer is yes, apply now!

Kastle Systems is the leader in managed security, with a track record of introducing innovative technologies to serve over 460M square feet of real estate globally. Clients span the commercial and multifamily real estate, education, and construction industries and the customers they serve. With delivering a world class customer experience driving everything we do, Kastle’s mission is to be our customers’ best service provider and to make their security the most effective, efficient, and convenient it can be. Kastle's integrated security solution, including access control, video, and remote video monitoring, significantly reduces costs and improves the critically important 24x7 performance for building owners, developers and tenants.

The Digital Marketing Manager will develop, manage and optimize company's digital customer experience, including but not limited to lead generation, digital brand, paid search, search engine optimization (SEO) and brand awareness.



Responsibilities

  • Manage global instance of Hubspot at the admin level
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership based on agreed upon KPI’s.
  • Daily management and upkeep of Hubspot at the operations level, including list process and workflow management
  • Oversee strategies that range from Inbound Marketing, Lead Generation, Social Media Marketing and Paid Search Advertising.
  • Manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately increase the conversion rate of prospects.
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership based on agreed upon KPI’s.
  • Coordinates liaison between sales department and Marketing
  • Ad-Hoc Support for local and national tradeshows
  • Write content for marketing materials, newsletters, press releases, website, social media, as needed.


Qualifications

  • Excellent project management skills, ability to multitask effectively, and work cross-functionally
  • Hubspot Certifications Preferred
  • Knowledge of SEO and SEM best practices, Google AdWords, Facebook (FBX), 
  • 3+ years experience in a similar role,
  • Preferred B2B Marketing Experience
  • BA/BS degree in Marketing, Business, or equivalent
  • Knowledge of Google Analytics and running detailed report
  • Experience managing and accomplishing projects with a hands-on approach
  • Strong attention to detail, a proactive approach to getting things done, and an overall curiosity and a desire to learn

Kastle Systems is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status.

Job ID: 2019-1854
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