Under general supervision, implement channel strategies for the Senior Care product portfolio with our largest retailers to grow Medline's retail business.
Collaborate with brand and sales teams to develop customer-specific product initiatives and pricing strategies to grow sales and profitability.
This is the single point of contact between the Adaptive Living Marketing team and the corresponding Sales team. MAJOR RESPONSIBILITIES
Acts as the internal %26ldquo;channel expert%26rdquo; across retail channels such as Mass Merchandising, Drug, and Food and represents the voice of the channel to the brand, sales, and product management teams.
Collaborate with brand team and product management teams to develop customer-specific product initiatives and identify competitive activity.
Develop customer-specific product initiatives and pricing strategies to grow sales and profitability.
Prioritize category opportunities, product priorities, and price strategies for key sales channels.
Works directly with the sales organization in developing line reviews and leading the bid process with customers, collaborating closely with brand teams to achieve key objectives.
Conduct analysis to evaluate channel performance and identify growth opportunities. Share insights with stakeholders and recommend actions for improvement. MINIMUM JOB REQUIREMENTS
Please be aware that Medline requires all employees starting in this position to be fully vaccinated against COVID-19. This position will require the successful candidate to provide proof that they are fully vaccinated by their start date. Medline is an equal opportunity employer, and will provide reasonable accommodations to those individuals who are unable to be vaccinated for COVID-19 consistent with federal, state, and local law.
Bachelor%26rsquo;s Degree in Marketing or a related field.
At least 3 years of Retail Channel/Category/Trade/Customer Marketing experience.
Knowledge / Skills / Abilities
In-depth understanding of retail financials and how to achieve sales and margin requirements.
Experience developing and delivering presentations to various audience levels within, and external to, an organization.
Experience leveraging channel and shopping insights, market trends, and analytical tools.
Experience working with cross-functional teams and facilitating teams to identify and implement solutions to complex problems.
Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
Experience with MS Office Suite.
- Brand Identity
- Market Trend