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Marketing Director for Luxury Fine Jewelry Retailer

Greenwich St. Jewelers New York City Full-Time
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Marketing Director for Luxury Fine Jewelry Retailer

ABOUT THE ROLE

Greenwich St. Jewelers is seeking a highly motivated Marketing Director to lead the strategic development and execution of all marketing initiatives including product launches, brand partnerships, influencer activations, and social media / communication strategies across web and retail channels.  The ideal candidate is an exceptional strategist, with a natural passion for storytelling along with the ability to develop multi-channel marketing campaigns in order to deliver consistent high ROI experiences across all brand touch-points.  

WHAT YOU’LL DO

  • Create and execute a comprehensive marketing strategy plan across all brand marketing efforts, including setting tangible goals/KPIs to measure the success of marketing and creative campaigns across the business
  • Lead strategy, conception, and execution across: content creation and marketing strategy, email marketing, PR and media outreach, influencer marketing, partnerships, social media, events, campaigns, and other efforts to drive brand awareness and conversion
  • Lead all brand messaging, content strategy and creation initiatives to be used across various channels including website, email, social, and more. Partner with team to define brand guidelines across all customer touch points
  • Ensure brand messaging and customer experience is consistent throughout all customer touch points
  • Lead internal PR and media outreach efforts, in conjunction with external resources, to drive earned media
  • Cultivate relationships with influencers and organizations to develop brand evangelists and form partnerships/collaborations
  • Manage graphic and visual content creation including photography and video for all touch points
  • Work closely with other departments to support all initiatives and projects – ensuring they are aligned with brand/marketing efforts, and enabling the team to meet their objectives by providing appropriate tools, materials, and presentations
  • Provide hands-on direction and leadership; managing the day-to-day activities of the marketing team to ensure it's meeting objectives
  • Stay up to date with industry and technological changes that impact the business – maintaining ongoing knowledge of marketing best practices and keeping an eye out for creative marketing opportunities
  • Undertake continuous analysis of competitive environment and consumer trend to ensure the company’s marketing strategy is competing effectively
  • Understand and translate consumer insights into market/segment specific solutions
  • Lead and assume responsibility for Marketing budget forecast and management

THINGS YOU’LL NEED

  • Bachelor's degree or its equivalent required
  • Ideal candidate will have at least 6-8+ years of experience in a related field
  • Demonstrated track record of successfully developing a brand
  • Ability to manage a budget and work across channels to set and report on KPIs
  • Confident, driven and dynamic leader - management and leadership experience
  • Consistently ideate and cultivate environment of idea generation within the team
  • Ability to execute in short-term while simultaneously developing long-term strategy
  • Experience working in an omni-channel environment, where engaging and consistent content are required for multiple distribution channels in a nonlinear consumer journey
  • Expert communication skills with the ability to write, and speak in a variety of styles and media
  • Proactive, conscientious, with an ability to manage multiple projects simultaneously
  • Deep empathy and emotional intelligence
  • Ability to develop and maintain effective relationships with a high degree of professionalism

Compensation and Benefits include:

  • Paid vacation and personal time

  • Medical, dental and vision insurance

  • 401K with employer contributions

  • Generous employee discounts on jewelry

    ABOUT GREENWICH ST. JEWELERS

    Greenwich St. Jewelers is a fine jewelry boutique located in downtown Manhattan presenting a curated assortment of work by sought-after and emerging jewelry artists. Led by sisters Jennifer Gandia and Christina Gambale, Greenwich St. Jewelers combines the best of jewelry craft with inspired design and responsible sourcing. With a focus on fine jewelry for everyday wear and a dazzling selection of engagement and wedding rings, Greenwich St. Jewelers adorns every facet of life.

    THINGS YOU’LL NEED

    • Bachelor's degree or its equivalent required
    • Ideal candidate will have at least 6-8+ years of experience in a related field
    • Demonstrated track record of successfully developing a brand
    • Ability to manage a budget and work across channels to set and report on KPIs
    • Confident, driven and dynamic leader - management and leadership experience
    • Consistently ideate and cultivate environment of idea generation within the team
    • Ability to execute in short-term while simultaneously developing long-term strategy
    • Experience working in an omni-channel environment, where engaging and consistent content are required for multiple distribution channels in a nonlinear consumer journey
    • Expert communication skills with the ability to write, and speak in a variety of styles and media
    • Proactive, conscientious, with an ability to manage multiple projects simultaneously
    • Deep empathy and emotional intelligence
    • Ability to develop and maintain effective relationships with a high degree of professionalism

    Compensation and Benefits include:

    • Paid vacation and personal time

    • Medical, dental and vision insurance

    • 401K with employer contributions

    • Generous employee discounts on jewelry

      Related Keywords:

      marketing, social media manager, social media, public relations, pr, influencer, marketing strategy, strategist, fashion, fashion pr, jewelry, fine jewelry, digital marketing, digital, blogger, editor, communications, leadership, branding, brand manager, brand marketing

      Skills required

      Campaigns
      Marketing Communications
      Marketing Strategies
      Public Relations
      Marketing Management
      Marketing Planning
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