Product Management Leader - Dairy and Shelf Stable

The Product Manager is responsible for defining and guiding the development of products from conception to launch for Dairy and Shelf Stable market segments within Fresh Foods Americas driving growth and profitability of the business. Dairy includes yogurt, soft cheeses, creams and other refrigerated products; and Shelf stable product focus at Tekni includes single serve coffee, processed fruits, dried soups, snacks and other shelf stable products.

This role requires a blend of strategic thinking, technical knowledge, customer empathy, and cross-functional collaboration to create products that meet market demands and align with the company's business goals. The Product Manager acts as the voice of the customer, ensuring that the product delivers value and drives the company's growth.

Key Responsibilities:

1. Product Strategy:

• Define and communicate a 5-year product vision aligned with company goals.
• Build a product roadmap and prioritize initiatives based on customer needs, market trends and business impact.

Market Insights:

• Conduct market research to identify opportunities, trends, and customer needs across the Americas.
• Gather and analyze customer feedback, focus group data, and competitive dynamics to understand pain points and opportunities.
• Conduct user testing and validation to ensure that the product meets customer needs and expectations.

Product, Portfolio & Innovation Management:

• Collaborate with cross-functional teams to ensure on-time, high-quality product development meeting customer and market needs.

oWrite detailed product requirements and acceptance criteria to guide engineering / design teams.

oMatch production capabilities to customer demand in all related products.

• Drive innovation through market differentiation and competitive packaging solutions.
• Manage product lifecycle and roadmaps in partnership with the innovation team.

Pricing:

• Guide market pricing strategies and margin management.
• Collaborate with finance to develop pricing tools.

Go-To-Market:

• Develop and execute go-to-market strategies, including product positioning, messaging, and pricing.

oCraft compelling narratives, user stories and value propositions tailoring Tekni-Plex products offerings to deliver value for our customers and markets.

• Partner with marketing and sales for product launches and promotional materials.

oMonitor product performance post-launch and continuously optimize based on feedback and market conditions.

1. Sales Enablement:

• Create strategies to support sales growth and customer penetration.
• Implement lead generation plans and extend strategic relationships.

Marketing Communications:

• Develop digital marketing campaigns to enhance brand visibility.
• Consolidate trade show efforts and execute impactful marketing strategies.

Collaboration & Alignment:

• Work with Product Development, Sales, and Operations to ensure alignment with business objectives.

Performance Measurement:

• Establish KPIs to evaluate product and marketing performance, focusing on market and customer share and year-over-year growth.
• Continuously optimize based on feedback and performance data

Experience:

• Minimum of 5years of experience in a marketing role focused on innovation within the packaging industry.
• Bachelor's degree in marketing, or related field.
• Demonstrated track record of managing all aspects of a successful product throughout its lifecycle.
• Strong strategic thinking and analytical skills to translate market insights into actionable plans for packaging solutions.
• Superior analytical capabilities, judgment and proactive nature in solving a broad range of diverse and complex situations
• Strong project management skills, with a focus on fostering innovation and collaboration.
• Effective communication and presentation skills, with the ability to influence and inspire cross-functional teams
• Bilingual English/Spanish is a Plus *Due to the intercompany processes with LATAM (mainly Mex and Col) and accounting processes centralized in LATAM