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  • West Sacramento, CA

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Sr. Account Manager - NorCal Produce (Bay Area Territory)

United Natural Foods, Inc. • West Sacramento, CA

Posted 25 days ago

Job Snapshot

Experience - 10 years
Other Great Industries
Sales, Management

Job Description

**Sales territory for this role is in the Bay Area (East Bay, South Bay, Santa Cruz, etc) ***


Within designated geographic territories, identify, qualify, and recruit potential new customers, as well as work with existing large customers.  Prepare plans, present to customers and develop new business opportunities.  Become a consultant, negotiator and partner to existing and new customer base.



  • Develop and coordinate sales efforts through direct and indirect channels.
  • Develop and implement national account strategies/plans in concert with sales plan and business goals.
  • Achieve established target revenues.
  • Assist VP National Sales on projects and plans to target potential new business and existing business growth rates.
  • Build and maintain regular contact with existing clients to develop and further cultivate business relationships, provide service and uncover additional revenue opportunities.
  • Assist in building a strong sales pipeline of well qualified revenue opportunities.
  • Assist with trade show follow-up, seminars, mailings, and call campaigns as required.
  • Properly execute necessary paperwork in a timely manner to process customer orders.
  • Respond to customer inquiries and ensure that customer comments, problems, complaints and requests are resolved and/or forwarded to an appropriate individuals).
  • Perform all duties and responsibilities in a highly ethical manner and in accordance with Company policies and procedures.
  • Perform other duties and projects as assigned by management.

Job Requirements

  • Ability to demonstrate high level of personal initiative to achieve goals and objectives.
  • Able to develop and execute sales strategies and account planning to meet or exceed sales goals.
  • Able to successfully drive new business and close sales.
  • Reliable, self-starter and highly motivated sales professional with strong work ethic.
  • Proven customer service excellence.
  • Proactive with excellent follow-through.
  • Strong interpersonal, oral/written communication skills.
  • Able to develop and maintain effective, positive internal/external working relationships with a diverse group of individuals throughout the organization.
  • Ability to be comfortable in a highly open, dynamic and collaborative company culture.
  • Excellent attention to detail; good problem solving skills.
  • Strong influencing and negotiation skills.
  • Professional personal presence and appearance according to industry standards.
  • Ability to present complex topics in an engaging manner to a group of business professionals at all levels of an organization.
  • Comfortable in making group / corporate presentations.
  • Strong organizational skills and ability to appropriately and effectively prioritize.
  • Ability to work in a fast-paced, sales team environment or home office with minimum supervision.
  • Strong organizational and multitasking skills; ability to manage multiple projects simultaneously. 
  • Competent computer skills, including MS Outlook, Excel, Word, and PowerPoint; competent to learn and adapt to new computer applications, system upgrades and other technology as necessary.


College degree or equivalent training and experience. 10+ years sales/account management plus min. 5 years documented experience achieving new business development revenue objectives within perishable food industry; organics preferred.  Competent computer skills, including MS Office Suite including Outlook, Excel, Word, and PowerPoint. Must possess a commitment to work varied hours to accomplish tasks and travel as required.  Bilingual English/Spanish helpful.  Must have valid driver’s license.

Job ID: 18118-935
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