Skip navigation
Unable to save this job. Please try again later.

{msg}

Email this Job to Yourself or a Friend

To begin the application process, please enter your email address.

Company Contact Info

  • Boston, MA

Already have an account?

Sign in to apply with your saved resumes.

New to CareerBuilder?

Don't have an account? Continue as a guest!

Sorry, we cannot save or unsave this job right now.

Report this Job

Trust and Site Security Team.

Don't miss out on new jobs!

Get the latest Chief Marketing Officer jobs in Boston, MA delivered directly to your inbox. You can unsubscribe at any time.

Saving Your Job Alert

Job Alert Saved!

Could not save Job Alert!

You have too many Job Alerts!

This email address has reached the maximum of 5 email alerts. To create a new alert, you will need to log into your email and unsubscribe from at least one.

Sign Up

or   Sign In Here
Password Must Contain
• 
8 to 15 characters
• 
1 uppercase letter
• 
1 number or symbol
• 
1 lowercase letter
Cancel
Create an Account with CareerBuilder to save jobs & unlock these great features
See similar job titles and skills to help you make your next move
Upload a resume and become visible to Hiring Managers and Employers
Compare Salary Information to see where you stand amongst your peers
Easily Quick Apply to jobs with just one click!

Email Send Failed!

Chief Marketing Officer

ExecuNet • Boston, MA

Posted 2 months ago

Job Snapshot

Full-Time
Other Great Industries
Education, Health Care, Other

Job Description

We are currently seeking a Chief Marketing Officer to focus on customer acquisition and retention to drive Company’s business with proven sales management, management high volume transactions and multi-departmental management. This executive will lead strategic marketing initiatives, manage the customer database, define customer communications, CRM functions, and loyalty programs and oversee the inbound and outbound customer sales interaction including the digital, e-commerce, call center and customer service functions. As a key priority, s/he will lead the direct marketing initiatives across channels, including web/interactive, digital channel development, direct mail, and advertising.

By understanding consumer segmentation, behavior, and trends relative to Company’s business, the Chief Marketing Officer will work closely with the senior management team to develop and implement a strategic marketing plan, including providing a solid understanding of industry-relevant, consumer insights.

In addition, the Chief Marketing Officer will spearhead the analysis of new products, services, partners and distribution channels to continue to position the Company’s diversified set of travel packages, products and services. S/he will lead the evaluation and implementation of potential changes and enhancements in the Company’s current distribution strategy. The role will take on a consultative approach as the Chief Marketing Officer works closely with operations and finance to build the strategic marketing dimension which continues to have a greater emphasis on digital channels and emerging technologies that support customer dialogue.

S/he will understand how to effectively mine the Company’s existing database to increase the lifetime values of its current members, as well as how to implement strategies to profitably grow the target audience to drive the Company’s top line revenue.

Responsibilities

The Chief Marketing Officer will bring credibility and leadership to invigorate Company’s marketing function. The successful candidate should have relevant experience creating and implementing marketing plans, including a solid background in identifying customers and understanding value propositions. S/He should be competent with the collection and analysis of data and the presentation of results to a wide variety of audiences. In addition, s/he should be straightforward, fact-based, and down-to-earth, with an ability to work in partnership with the CEO who also shares a passion for the marketing functions critical to the business.

  • Customer Identification & Retention. The Chief Marketing Officer must have solid experience with owning the direct marketing function in relation to both customer acquisition and loyalty-building programs. This executive will need to bring a strategic approach to identifying and capturing the most profitable targets with the KPIs and ROI defined.
  • Marketing Strategy. The successful candidate will have led the process to develop marketing plans with the objective of growing a business. This executive should have proven experience thinking 'out of the box to identify target markets and segments through the most effective channels, including strong experience with web-based initiatives.
  • Service-Industry Exposure. The Chief Marketing Officer preferably should understand the dynamics of working in a high-touch service industry where customer and channel dynamics drive the business.
  • It is important that this executive have experience building relationships with service providers and companies that extend the brand offering. Evidence creating alliances to leverage synergies and create win-win situations is critical in the successful candidate.
  • Develop Revenue Strategy. Build the marketing plan and implement key marketing, sales, and customer service programs to grow the customer base and gain sustainable revenue. Work closely with key departments (e.g. – operations and finance) to implement and evaluate effective marketing and sales programs.
  • Oversee Online Properties. This includes the design and implementation of robust online interfaces with the customer to enhance the quality and frequency of dialogue with existing and potential customers, and ultimately to drive online bookings. Design, test and implement proactive strategies to acquire and retain customers, including creative ways to introduce customers to the differentiated products and services unique to Company Deluxe World Travel.
  • Own the Direct Marketing platform. Lead the production and distribution of direct mail and email. Provide leadership to CRM initiatives and manage the quality and content of customer data. Evaluate trends and spearhead enhancements. Initiate innovation relative to what Company captures and how it leverages this information.
  • Lead direct marketing activities. Provide leadership to all marketing and sales efforts, including the branding and communication associated with new product and service launches, and will lead the development of all channels of customer contact. Identify and implement strategic marketing initiatives and create alliance partnerships.
  • Lead a Dynamic Team. Motivate and retain a team of approximately 40 professionals to support the growth of the strategic marketing function. Collaborate with colleagues in operations and finance to share the excitement around strategic marketing initiatives.

Qualifications

Leadership & Management Behavioral Competencies

  • Analytical Thinking. From a marketing strategy perspective, this executive will need to provide intellectual rigor to the interpretation of trends and data. It will be critical that the successful candidate have an ability to sift through significant amounts of information to isolate the core essence of what that data could be mean to Company.
  • This executive will roll up his or her sleeves and help to drive project-related work as appropriate. S/He will have the flexibility to change directions and assimilate feedback as appropriate, balancing confidence and credibility while incorporating helpful insights from others in the organization.
  • Communication & Presentation Skills. The Chief Marketing Officer will need to reach out to a wide audience both internal and external to Company. The executive will work closely with the CEO as well as other management. In addition, s/he will present management with the relevant trends and interpretations to enhance product positioning and definition. This executive will isolate and interpret the key drivers of the marketing mix for the various functions represented on the management team, and therefore will need to be a clear and concise communicator.
  • Persuade & Influence. The executive must have a proven track record in painting a vision and rallying different stakeholders behind this vision with a fact-driven approach. The Chief Marketing Officer must have the credibility of approach and delivery to achieve buy-in to new ideas and concepts.
  • Fifteen (15) years of Direct Marketing experience, both print and digital.
  • Experience in the travel and/or hospitality industry is a preferred.
  • Bachelors required. MBA preferred.
  • 10 years of B2C sales and marketing experience
  • Experience selling luxury product highly preferred
  • SEO/SEM – Directing an external agency to perform the functions to achieve KPI’s
  • Capability of mentoring and coaching staff in lead generation, marketing analytics and product marketing

You'll be successful if you are equipped with the following...

  • Comprehension of Interactive and Traditional Marketing
  • Ability to complete and manage at least 10 projects simultaneously
  • Hands-on experience with defining strategy, overseeing/completing projects, and managing/assisting subordinates
  • Capable of frequently changing strategy, and generating metrics and Excel reports within a short notice
  • Knowledge of and comfort with a variety of online tools
    • Top Tier Content Management System
    • CRM (Salesforce or similar)
    • Web Analytics
    • SEM PLatforms
    • Social Media Managent platforms

These software will be used..

  • Excel Advanced (pivot tables, macros, vlookups) required
  • Adobe Campaign or campaign managment tool preferred
  • Google Analytics or similar online reporting tool highly preferred
  • Business Objects (pull reports) highly preferred
Job ID: 573888
Help us improve CareerBuilder by providing feedback about this job: Report this Job.
CAREERBUILDER TIP
For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.
By applying to a job using CareerBuilder you are agreeing to comply with and be subject to the CareerBuilder Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.
Don't miss out on new jobs like this
Get the latest jobs delivered to your inbox. Unsubscribe at any time.

Saving Your Job Alert

Job Alert Created

Well, this is embarrassing. We are having trouble saving your search. You can try again or come back at a later time.

Maximum Email Alerts

This email address has reached the maximum of 5 email alerts. To create a new alert, you will need to log into your email and unsubscribe from at least one.