As a Marketing Analyst for Globe Life you'll analyze direct mail and insert marketing programs. You'll make recommendations to generate leads which will solicit new customers for our life insurance products. We are seeking a team player who is self-motivated and comfortable working in a fast paced environment.
Primary duties and Responsibilities include but are not limited to;
Tracking and monitoring response rate, conversion and profit for marketing distributions/campaigns.
Create and prepare forecast analysis used to aid in management planning decisions.
Analyze data and interpret marketing trends and patterns.
Run statistical model to score marketing data.
Maintain and distribute weekly, monthly and quarterly time sensitive management reports.
Create, prepare and manage a variety of time sensitive reports to support department needs.
Other duties as assigned by management.
Proficiency in Microsoft Excel a must.
Strong computer skills.
Superior analytical, statistical and mathematical skills.
Strong attention to detail.
Excellent organization and planning skills with effective follow-through.
Proven ability to multi task.
Excellent verbal and written communication skills.
Bachelor's degree in Business, Marketing, Advertising, Mathematics or related field.
Two years' experience in direct marketing strongly preferred.
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