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Route Operations Supervisor at Bimbo Bakeries USA

Route Operations Supervisor

Bimbo Bakeries USA Elkridge, MD Full-Time
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!


Position Summary:

The Route Operations Supervisor (ROS) is responsible for achieving sales and freshness growth, people growth, and brand health by leading the execution of DSD Excellence, ensuring critical market sales initiatives are executed effectively in the marketplace and ensuring the attainment of world-class sales centers that demonstrates engagement in the marketing strategies and vision of the Company’s brands.

The ROS will support the execution of the sales Direct Store Delivery Excellence (DSDE) Playbook by training/onboarding and developing Route Sales Professionals/Independent Business Partners, as well as, supporting the Operations Sales Leaders throughout the operational work streams in service of the Frontline sales professionals with the objective of driving growth of the business and of people.

The ROS will use sales expertise and leadership to deliver world-class sales, meeting clients’ critical needs and providing nutritious and delicious baked goods and snacks for all Americans.  Take pride in the platform to foster the personal and professional growth of the team within a highly productive and deeply humane purpose.


Key Job Responsibilities:

Mindsets & Behaviors

•       Embraces, embodies and leads DSDE practices and act upon the vision and values of BBU daily

•       Exemplifies the characteristics of BBU and its Brands and extend those brand values through daily activities and leadership at the sales centers

•       Leads and exemplifies DSDE standards in order to ensure the sales center team and sales partners achieve performance targets and executes sales center procedures and programs

•       Embraces the value of feedback received via the coaching process and take appropriate actions that result in constructive change

•       Fosters an atmosphere of continuous improvement to include the development of self, others, and work processes



Roles & Responsibilities

•       Responsible for the orientation of Independent Business Partners on order management, handheld computers, and merchandising best practices, ensuring all Business Partners are set up for the growth of their business and BBU’s

•       Responsible for the development and continuous learning of Route Sales Professionals by onboarding and delivering on-going training

•       Identify and execute on all growth opportunities to grow market share on strategic brands through the execution of incremental displays

•       Utilize sales data to help drive effective decisions with the frontline salespeople as well as drive brand growth with customers through the acquisition of new space and displays

•       Engage salespeople in all facets of planning route sales activity, including order management, daily distribution, merchandising, promotional activity, and holiday planning in order to meet the customers’ in store expectations

•       Establish effective customer relationships to initiate and maximize sales in retail, restaurant, and institutional customers; ensure client retention by exceeding expectations with new and current customers

•       Engage and develop salespeople, helping to grow core competencies through training, coaching, mentoring, and consistent performance feedback in order to grow our people and our overall business

•       Coach on Order Management disciplines per the DSDE Playbook to maximize freshness

•       Leads consistent execution of the DSD Excellence world-class sales practices in the market

•       As needed, assists in the completion of day to day sales center operational needs. Including but not limited to:

o        Shipping and product accountability activities

o        Execution of equipment inventories, basket resets, and store reset events

•       Achieves the sales center safety goals; deliver on safety awareness programs accordingly to eliminate unsafe acts and eliminate workplace injuries

•       Responsible to cover open Independent Business Partner routes until a buyer is found

•       Provide route coverage for unplanned vacancies in Route Sales Professionals and Independent Business Partners when necessary

•       Other duties as assigned.


Selling Capabilities

•       Deliver on key performance indicators for territory: revenue, Variable Contribution Margin (VCM), returns

•       Utilizes data tools to analyze business and identify store-level opportunities

•       Utilizes tablet and sales data daily to drive effective decisions at store

•       Establishes and maintains strong customer relations exceeding customer expectations

•       Monitors results against plan and takes appropriate actions to achieve objectives

•       Shares performance data with store and frontline salespeople



Retail Best Practices

•       Consistently follows a all the steps of store visit and the Golden Path Tour in store

•       Utilizes DSDE Shelf Best Practice to ensure adherence to brand and store planograms

•       Utilizes DSDE Display Best Practices to drive optimal sales and world-class merchandising presentation

•       Creates and acts upon secondary display opportunities within store to meet DSDE Optimal Display Placements

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 32 countries. Bimbo Bakeries USA (“BBUSA”) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada. BBUSA employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

Key Behavioral Competencies:

•       Route Operations Supervisor Specific Competencies:

o   Ability to engage and inspire frontline associates and business partners to pursue the BBU vision for growth

o   Ability to expand business value opportunities, guide sales opportunities, and motivate the frontline salespeople to accomplish zone goals and targets

o   Ability to train and mentor

o   Demonstrates business acumen

o   Ability to align performance for success

•       Sales Leader Core Competencies:

o   Ability to create a culture and team with operational capabilities to achieve BBU’s objectives.

o   Ability to create culture where encouragement, recognition and a sense of belonging are fundamental operational tenets

o   Ability to empower and involve associates in planning and decision making.

o   Ability to engage and develop others through coaching.

o   Ability to create culture where encouragement and recognition are fundamental operational tenets.

o   Ability to provide vision and champion change

o   Ability to build credibility and lead by example

o   Ability to solve complex problems and make profitable decisions

o   Ability to Influence and inspire

•       Sales Professional Core Competencies:

o   Ability to handle complex information effectively to reach alignment in ambiguous or difficult situations

o   Ability to actively listen, negotiate and communicate effectively while building trust with others

o   Operates with a sense of urgency and takes initiative

o   Ability to mindfully plan in order to drive results

o   Ability to operate with a customer focused mindset with the intent to build mutually beneficial partnerships.



Education and Work History:

•       High School Diploma/GED

•       Bachelor’s degree in business or related field preferred.

•       A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.

Ideal candidate will possess:

•       4 – 6 years of working experience with at least 1-year warehouse/distribution management, DSD, or route operations experience preferred but not required.

•       At least 1-year experience leading and influencing others preferred by not required.

•       Ability to provide a high level of customer service and solve customer issues as they arise.

•       Excellent organizational, communication (written and oral) skills and detail oriented. 

•       Strong computer skills and proficiency in Microsoft Office. 

•       AS400 experience a plus

•       Requirements:

•       Must have a valid driver's license with a safe driving record.

•       Must be able to acquire and maintain a DOT Medical Card.



Physical Demands:

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

•       Able to use a variety of communication methods on frequent basis.

•       Use a notebook computer and standard office equipment printers, fax, phone etc.

•       Able to sit, stand, stoop and have use of hand motor coordination regularly.

•       Use various forms of transportation for extended periods of time on periodic basis.

•       Frequent walking.

•       Lifting up to 25 pounds.

•       Push / pull up to 50 pounds.

Be a part of a company that is dedicated to protecting our planet:

  • All of our U.S. operations have been powered with 100% renewable electric energy since July 2019, with energy created through a Wind Farm backed by a Virtual Power Purchase Agreement with Invenergy
  • Bimbo Bakeries USA was named EPA ENERGY STAR Partner of the Year for the fourth year in a row for superior leadership, innovation and commitment to environmental protection through energy efficiency 
  • We have 18 ENERGY STAR® Certified facilities
  • Our Manufacturing operations divert greater than 95% of waste from landfill
  • Over 1500 of our vehicles utilize alternative fuel – propane, compressed natural gas, electric, or hybrid
  • Bimbo Bakeries USA has committed to 100% sustainable packaging across its portfolio by 2025. All product bags, pouches and wrappers are currently recyclable through Terracycle.

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training and all other working conditions. To further the principle of equal employment opportunity, Bimbo Bakeries USA has developed affirmative action plans for minorities and women, qualified individuals with disabilities, and Vietnam-era and special disabled veterans and other protected veterans.

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